[This full color Java-enabled phone was launched today through Verizon.]

Atlanta and Dallas -- Cingular Wireless and Samsung Telecommunications America (Samsung) today announced that the colorful and highly customizable SGH-s307 will be coming soon to Cingular's GSM/GPRS markets. Exclusive to Cingular Wireless, the s307 (GSM/GPRS 850/1900MHz) is the smallest and sleekest clamshell-designed handset in Cingular's portfolio, and is developed for busy professionals who find information key to balancing their business and personal lives.

According to Allied Business Intelligence, 97 percent of wireless phones will feature color screens by 2008 - a trend Samsung is advancing as a global leader in screen technology. The s307 boasts an internal 65k-color Ultra Fine Bright (UFB) screen that creates a brighter display while consuming less battery power. A 256-color external LCD screen allows users to view date, time and voicemail indicators, as well as identify incoming callers without opening the phone.

With Java(tm) technology and high-speed Internet access, the s307 combines customization, information and fun by providing consumers with access to a variety of applications including games, images, maps, traffic reports, news and weather, and flight tracking. Keeping in touch with business associates, family and friends is done with ease by using the s307's Text Messaging (SMS) capabilities.

To enable fast downloads, the s307 features GPRS (General Packet Radio Service) technology for high-speed wireless data access using Cingular's Wireless Internet Express Service, and includes infrared capabilities to allow for data download and transfer.

Consumers can make the s307 a reflection of their personality and customize the phone's ringtone by downloading their favorite tunes from Cingular's extensive library of ringtones available at www.cingularextras.com. The s307 has advanced sound technology with 40-tone polyphonic ringers that make this handset the richest-sounding device in Cingular's portfolio. Customers will also be able to download the latest games, complete with colors and sounds available soon at www.cingular.com/games.

"In terms of practicality, this small, yet feature-packed phone, lets the consumer do it all," said Mike Dobbs, vice president product management, Cingular Wireless. "For the growing segment of consumers who are always on the go, the s307 will help keep them one step ahead by offering access to the Internet, data and features to fit their personal styles. Not only does this handset give consumers access to the latest applications and downloads, its style and detail make it one of the most well-rounded handsets Cingular will be offering.""

"The s307 reflects Samsung's continued growth in designing and developing top-of-the-line GSM products," said Peter Skarzynski, senior vice president of wireless terminals, Samsung. "Today's cell phone users demand features that help them live informed and organized lives anywhere they are, and the s307 is a sleek and compact way to help meet those demands."

Weighing just 2.4 ounces with a standard battery, the s307's compact and lightweight design makes the phone a perfect fit for a shirt pocket or purse. The s307 provides users with up to five hours of talk time and up to 200 hours of standby time.

The s307 handset will be available at Cingular Wireless retail stores and authorized dealers for $249.99 with a two-year service agreement.

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