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Motorola and TAG Move Toward Wireless Connected Home
Posted: 02-Jul-2003 [Source: Motorola]

[Agreement opens new markets for TAG installers, who will offer consumers a selection of Motorola broadband, wireless, and home-entertainment products.]

Edison, NJ -- The Advantage Group (TAG), a national value-added distribution organization servicing custom installers, system integrators and installing retailers, today announced that it has reached an agreement with Motorola, Inc. (NYSE:MOT) Broadband Communications Sector, authorizing TAG members to distribute Motorola broadband, wireless, home-entertainment, and consumer electronics products.

Under the agreement, all TAG members will soon be able to offer "connected home" broadband consumer electronics products from Motorola's consumer solutions business. Recently announced, this business leverages Motorola's retail brand presence and global leadership in cable modems and digital set-tops to promote broadband connectivity in and around the home. In addition to Motorola wireless cable modem gateway, telephony, and home networking products, the business supports a portfolio of innovative, multi-function devices, such as the award-winning Motorola DCP501, an all-in-one, cable-ready home theater system.

TAG is a leading national value-added distribution consortium with a specific market focus on the custom installation, systems integration, and installing retail channels. By offering a wide range of leading-edge technology products, and by also providing comprehensive training and educational seminars, TAG is able to keep all of its customers at the technological forefront of a rapidly changing industry.

Ted Green, executive director of TAG, in commenting on this new agreement stated, "Motorola, one of the most revered brands in America, has a technology portfolio second to none. There is no company in our industry better equipped to provide TAG's installers with the highest quality first-wave digital broadband solutions that their customers need -- now, and in the future."

Green went on to say, "Demand for broadband in the home has never been greater. Motorola has developed a whole line of exciting solutions designed to bring high-quality broadband entertainment into the home, and then efficiently distribute it throughout the whole house. No matter whether the end-user is looking for...digital audio, SD video, HD video, data, voice...wired or wireless...Motorola offers the best solution."

John Pierce, vice president and senior director, retail sales for Motorola's consumer solutions business, added, "Motorola is proud to announce an agreement with a forward-thinking distributor such as The Advantage Group. As more consumers wish to experience the benefits of the 'connected home,' it is important to have knowledgeable installers, integrators, and retailers ready and able to custom-build solutions. TAG's unique distribution prowess, coupled with their ability to efficiently service customers in an exceptionally dynamic industry, makes them an ideal partner for helping to make our vision a reality."

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