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Mobile Horse Race Betting via UMTS Announced
Posted: 07-Jul-2003 [Source: Scaraboo]

[New system to premier at Germany's Bremen racetrack July 11. ]

Munich -- With its new UMTS platform for mobile betting on horse races, scaraboo allows users to place bets via mobile devices such as Pocket PCs and mobile phones. Scaraboo, a portfolio company of Siemens Mobile Acceleration, developed the UMTS platform for horse racing in cooperation with Bremer Rennbahn GmbH. The company's technology features digital bet placement and the transmission of live results and images to mobile devices. This system is not only interesting for users, but also for network operators and betting agencies. The modular gambling platform allows to migrate to UMTS technology quickly and cost-effectively. Moreover, customers of scaraboo can market the company's applications under their own name.

Scaraboo is one of Germany's leading providers of mobile betting and gaming software solutions. Via its Multimedia Messaging Service or live streaming via UMTS, the horse racing platform offers betting fans new information and interaction capabilities. At the same time betting agencies and network operators will profit from the new platform: The potential revenue of the various services of the UMTS horse racing platform alone in this segment of mobile betting is estimated at about 6 million euros annually, most of which is generated by bets revenue and fee-based services.

The scaraboo platform has many attractive features, including a complete sports gambling system with integrated supplementary services like for instance image streaming. The system is based on open standards such as SMS, WAP, GPRS, i-Mode, Wi-Fi, Bluetooth - and of course UMTS. The platform also integrates a billing system and all available mobile devices and operating systems. Particularly noteworthy: the system offers full personalization and localization of bettors via location-based services (LBS) and GPS. The feature opens up new possibilities since betting is actually controlled by the states, and only people who are physically located in a state may bet there.

Jurgen Lukas, CEO of scaraboo: "The UMTS horse racing platform represents a breakthrough for us. It will not only increase the general interest in horse racing but also push the development of mobile applications to new dimensions. We thank our partners Bremer Innovationsagentur, Bremer Rennbahn GmbH and Siemens Mobile Acceleration for helping us get to where we are today."

Dr. Dietrich Ulmer, CEO of Siemens Mobile Acceleration GmbH: "The UMTS horse racing platform opens up the path to new applications with a high level of interactivity. The scaraboo platform focuses on concrete benefits for the user. Prior to the commercial start of UMTS, scaraboo's horse racing platform sets a new accent in the mobile entertainment market."

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