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Rogers AT&T Wireless Offers the Colorful BlackBerry 7280
Posted: 12-Dec-2003 [Source: RIM]

[Rogers AT&T Wireless becomes first Canadian carrier to offer the color display Blackberry 7280.]

Toronto,ON -- Rogers AT&T Wireless and Research In Motion announced the commercial availability of the color BlackBerry 7280 Wireless Handheld(tm) in Canada. The BlackBerry 7280(tm) delivers the same popular BlackBerry experience and compact form factor of the BlackBerry 6200 Series(tm) with the added benefit of a high resolution color display. It supports integrated voice and data services operating on the industry-leading Rogers AT&T Wireless Tri-Band 850/1800/1900 MHz GSM/GPRS network in Canada, with support for US and international roaming.*

"The number one thing customers are telling us they want right now is color," said John Demetris, Vice President, Business Marketing, Rogers AT&T Wireless. "We work closely with Research In Motion to continuously offer our loyal BlackBerry customers the latest innovative solutions for the most efficient handheld experience available."

The BlackBerry 7280 offers a high resolution 240x160 pixel reflective TFT color display with a backlit screen and keyboard. The display supports over 65,000 colors. The BlackBerry 7280 delivers email, phone, SMS, browser and organizer applications, all in a sleek, lightweight, Java-based device.

"The tri-band BlackBerry 7280 stands out from the crowd with the best combined phone, email and data experience in a mobile device," said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. "True to the BlackBerry tradition, this new model combines industry leading features and performance with superior battery life."

The BlackBerry 7280 costs $499.99 with a two-year service agreement from Rogers AT&T Wireless and is available for purchase across Canada through select Rogers AT&T Wireless dealer and retail points of sale, or online at

Rogers AT&T Wireless offers the widest selection of BlackBerry handhelds in North America, including the BlackBerry 6280(tm) and BlackBerry 6710(tm), which also operate on the Rogers AT&T Wireless GSM/GPRS network, and the BlackBerry 950(tm) and BlackBerry 957(tm), which operate on the Rogers AT&T Wireless Mobitex network.


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