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T-Mobile Germany Launches "What's Hot?" MMS Service
Posted: 12-Dec-2003 [Source: ]

[T-Mobile's German "What's Hot?" subscribers can enter their camera phone pics on a public platform and compete for prizes. ]

Sending MMS snap shots is now even more fun: With the new "What's Hot?" service, T-Mobile subscribers in Germany can present their best MMS mobile telephone photos on a public platform, putting them forward for voting by a wide audience and every month having the chance to win attractive prizes. T-Mobile Deutschland is also extending its games offer with new Java-based games for mobile telephones, in some cases interactive games where games fans can even compete against each other.

Access to the "What's Hot?" community is simple: T-Mobile subscribers send pictures taken with an MMS mobile telephone direct to the T-Mobile speed dial number 1313 by MMS and selecting the desired category from "Who's Hot (girls/boys), "Celebrity Look", "Cuddly Toys", "Tattoos", "On the Piste", and "Cars". As part of a special introductory offer, there is no charge in December for sending the MMS from the T-Mobile network to 1313. Developed in cooperation with Digital Rum, the service is available in t-zones under "MMS & Messaging" and on the Internet at www.t-mobile.de/whatshot (in German). The photos sent in are published in the relevant category in a photo gallery where visitors can vote. The winner of each category is awarded a place in the "Hall of Fame". Attractive prizes will be raffled every month from December for all the participants who have posted MMS snapshots or sent in MMS postcards. Prizes include a luxury weekend in Cannes, a gift voucher for 1,500 euros and the AIBO robot pet from Sony.

Customers wishing to send in pictures to "What's Hot?" and set up a personal profile must first complete a one-off registration process. Afterwards users can manage the pictures they submitted in a personal account and enter additional personal details about themselves in a user profile, which can also contain a self-portrait if desired and from which the user can present his/her pictures to visitors. It is also possible to store favourites from other users in a "favourites" list.

All the pictures sent in are checked to see if they meet the terms of use and the rules for the category concerned. At present the new service is expected to run until May 15, 2004. Access to the service, voting on the pictures and management of individual accounts via WAP is only possible with the mobile telephones listed under the t-zones. From January there will be a volume charge per MMS in line with the customer's tariff. When the service is used via WAP or GPRS the connection charges will be invoiced.

Yet just talking about MMS snapshots with like-minded people is not enough for some; those who also want to pit their talents against others in challenging competitions will get their money's worth from the new Java-based T-Mobile games. "EA SPORTS FIFA Football 2004", "Prince of Persia The Sands of Time" and "Splinter Cell Extended Operations" can now be downloaded onto Java-enabled mobile telephones via the download section of t-zones. "Moorhuhn" fans will be pleased to know that T-Mobile offers the entire portfolio of Java games for this classic.

In the football simulation game "EA SPORTS FIFA Football 2004", which has real-life players from 16 national teams, football fans can warm up their team for the big match with dribbling, shooting and passing from the flanks before launching a decisive friendship game or entering a tournament. The graphic animation action game "Prince of Persia The Sands of Time" takes the participant into an enthralling scenario in ancient Persia where the Prince has to compete with all sorts of monsters and prove his skills. In the new episode of the action and infiltration game, "Splinter Cell", Agent Sam Fisher has his hands full trying to prevent corrupt Kremlin officers from deploying earthquakes as weapons of mass destruction.

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