[SingTel launches pre-paid phone service for tourists featuring location-based content embedded in the SIM card.]

Singapore Telecommunications Limited (SingTel) today officially launched CitySim, the first prepaid mobile service for visitors to Singapore. The service is part of a collaborative effort between SingTel and mobile content provider, Landmat International. It is supported by the Singapore Tourism Board.

CitySim allows users to make and receive local and overseas voice calls, send and receive local and global SMS, and roam overseas using the same mobile phone number.

It also offers tourists access to a host of tourism-related contents embedded in the prepaid SIM (security identification module) cards. These include location-based features such as:

-'CityGuide' which enables users to find information in their vicinity such as restaurants, hotels and tourist attractions;

-'Chat' which lets users to find and communicate with other CitySim users in Singapore, and

-'Visitor Information Centres' which help users to locate such nearby centres.

The prepaid card also contains useful emergency numbers of the local police, ambulance and fire authorities.

Mr Hui Weng Cheong, SingTel's Vice-President (Consumer Products), said: "With CitySim, visitors have access to real-time, as well as location-based information at their fingertips. It is like having their own guide while touring Singapore. The service is part of SingTel's overall efforts to improve the experience of tourists and business travellers to the country."

Mr Lim Chwee Seng, STB's Director, Resource Development and Travel and Hospitality Business, said: "The Singapore Tourism Board is proud to support SingTel and Landmat International to launch Asia's first prepaid mobile service, CitySim. The STB would continue to collaborate with various industry partners and leverage on technology to bolster Singapore's position as an attractive tourism destination. We would like to encourage more private sector initiatives to roll out new and innovative products and services that would appeal to visitors to Singapore."

SingTel also offers other services for inbound roamers on its mobile network. These include Dial Singapore *188 which offers visitors tips on things to do when in the city, as well as the *186 Outdoor Wireless Surf for Overseas Visitors service, which enables inbound roamers to enjoy SingTel's public Wi-Fi (wireless hotspot) service.

The CitySim card is available for sale at S$20 at all hello! shops and SingTel's authorised dealers.

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