Index, a multi-national leading content provider based in Japan launched their "Raijin" project to cultivate the mobile music industry in alliance with Solstice Music. Solstice has a solid foothold in the electronic music scene and will collaborate with Index Music Publishing and Haiku SAS, aiming to create a new business model that incorporates CDs and ringtones.
"Mobile Music is an area which has huge possibilities for success in the ringtone market of many countries," said Yoshimi Ogawa, Chief Operating Officer and President of Index. "The Raijin project is unique in terms of interaction between CDs and ringtones for creating more business opportunities and generating higher revenue. I hope to contribute to the entire music industry with this approach."
"The Raijin project is very attractive," said Akira Kidoguchi, Chief Executive Officer of Solstice. "It is great to have wireless operators' networks as an additional distribution channel on top of the existing CD distribution network. Our customers will enjoy music in various styles while the music industry generates more revenue."
The first CD scheduled for release, a compilation called V.A/Raijin, is due to debut in the spring of 2004. Compiled by French DJ Xavier Morel and produced by Solstice Music, a wide-range of artists are represented. CD distributors have yet to be decided.
"The Ringtone market is growing rapidly," said Axel Dreyfus, Chief Executive Officer of Haiku. "Electrical music and ringtones fit together remarkably well, and the quality of ringtones is extraordinary, almost the same as original music. Moreover, we can distribute ringsongs as cellular phones upgrade."
Index Music Publishing (IMP) takes the role of licensing music and creating master CDs while making contracts with artists for distribution of ringtones/ringsongs throughout the world.
Ringtones/ringsongs shall be distributed in Europe by Index's subsidiary, Haiku SAS in Paris throughout carrier networks from spring 2004. CD distributors shall be appointed soon.
Index has plans to expand this business to other regions of the world including China and the U.S.
Index Corporation is a well-known leader in the space of wireless entertainment applications and content. Index operates approximately 110 mobile websites for 7.5 million users. Recently, Index Corporation signed an agreement with the Walt Disney Internet Group (WDIG) to develop and distribute branded mobile content in China, building on their already-existing successful collaboration in Japan. With this initiative, consumers will be able to subscribe, directly from their phones, to dynamic Disney Mobile content, including logos, ring tones, animated wallpaper screens and games. Some of Index's other wireless initiatives include Perfume Shop, The Accessory Boutique, F*Mode, The Land of Fuji TV Goods, The Florist, Tezuka's Character Store and more. Recently, Index acquired Haiku SAS (Paris) and Mobliss Inc. (Seattle) as part of their international expansion.