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Motorola gets MTV with E398, C650, V220 and E680 Handsets
Posted: 08-Mar-2004 [Source: Motorola]

[Motorola to be exclusive provider of MTV-created wireless content including series of interactive games.]

Miami -- Motorola and MTV International today announced that Motorola will be the exclusive provider of MTV-created wireless content including an interactive series of games known as Plastikulture(tm), and a wireless component of the award-winning MTV Exquisite Corpse image campaign (ex. US, Canada and Japan). The content will be pre-loaded on select new Motorola handsets and available for download at www.hellomoto.com outside the US by this summer.

The new MTV International Plastikulture content is a series of mobile games that will be available worldwide (excluding USA, Canada and Japan) and will be preloaded onto the Motorola E398, C650, V220 and E680 in Latin America, Asia Pacific, Europe, Middle East and Africa, Motorola's E398 handset in Europe and the model C650 in Asia and Latin America. The first game in the Plastikulture series is Hairstyler(tm), an interactive character driven story that relies on player's speed and memory. The next in the series of Plastikulture games, TroubleMaker(tm), will be pre-loaded onto the Motorola E398 in Asia.

Plastikulture has been developed for TV, handsets and the web, to enhance the experience and include value-added continuity codes which offer free download bonuses with content options such as story backgrounds, screensavers and cartoons. Plastikulture will be supported on air and via a Web site localized in 11 languages, providing more insight into character personalities -- www.plastikulture.com (launching May 1, 2004).

Motorola handsets, outside of the US, will also feature MTV's award winning Exquisite Corpse campaign. Originally part of MTV's 2003 global branding campaign, Exquisite Corpse is a unique series of spots produced by 16 international MTV creative teams. The resulting campaign won Best Creative Promotion Campaign at Resfest 2003. Exquisite Corpse wallpaper, screensavers, ringtones and video will be embedded onto Motorola handsets in Latin America, Asia Pacific, Europe, Middle East and Africa (Motorola E398, C650, V220 and E680) and supported online through www.hellomoto.com and www.exquisitemtv.com.

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