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Nascar Coming to Mobile Phones
Posted: 05-Apr-2004 [Source: Nextel]

[ subscription service now available to Nextel subscribers offering real-time content for wireless devices.]

Nextel Communications Inc., Digital Orchid Inc., and NASCAR.COM, a division of Turner Sports Interactive, today announced that a suite of real-time wireless NASCAR.COM content applications and services are available to consumers on mobile devices offered on the Nextel network.

NASCAR.COM TO GO is a subscription service that gives members access to view and share a variety of real-time NASCAR.COM content via their wireless devices. Subscribers receive breaking news and features from NASCAR.COM's reporters, qualifying and race results, series standings, driver updates, as well as NASCAR.COM's live timing and scoring leaderboard service. "These services are a natural extension of our business and will use our core product to deliver on our promise to enhance the fan experience," said Mark Schweitzer, senior vice president of marketing for Nextel. "We know how passionate NASCAR fans are about their sport and that instant and to-the-minute access to information is key to that connection."

"This partnership with Nextel and Digital Orchid will allow us to deliver NASCAR.COM content anytime, anywhere, ensuring that NASCAR fans will never have to miss any of the action, regardless of where they happen to be," said Drew Reifenberger, executive vice president, Turner Sports Program Planning, Acquisitions and Interactive.

"We are excited to have Nextel as our partner for the NASCAR.COM wireless services. Applications like NASCAR.COM TO GO are key components of Nextel's sponsorship of the NASCAR NEXTEL Cup Series, allowing all Nextel data users to access NASCAR.COM content in real-time on their mobile phone," said Cindy Sisson, senior vice president of marketing and co-founder of Digital Orchid.

Services available to Nextel subscribers includes NASCAR.COM Mobile, a wireless web site with NASCAR.COM news and NASCAR NEXTEL Cup Series content, NASCAR.COM Alerts, a wireless messaging alert service that provides subscribers breaking news and event results, and NASCAR.COM TO GO, the first wireless java application created just for the NASCAR fan. NASCAR.COM TO GO is available on select Java-enabled color screen Nextel handsets, including the limited-edition NASCAR NEXTEL Cup Series phones.

NASCAR.COM TO GO can be previewed and purchased at www.NASCAR.COM/mobile. NASCAR.COM TO GO is also preloaded on all 2004 NASCAR NEXTEL Cup Series phones and all 2004 NASCAR NEXTEL Cup Series Drivers phones. Nextel i730 and i733 customers can download NASCAR.COM TO GO at no cost at (1) To activate the subscription on 2004 NASCAR NEXTEL Cup Series phones and all 2004 NASCAR NEXTEL Cup Series Drivers phones simply click on the NASCAR NEXTEL Cup Series icon on the home page and click on the "Get NASCAR.COM TO GO" link. To activate the subscription on i730 and i733 phones, click on "Net" then "Web Sites" then "Sports" then "Nextel Cup" and then finally click on the "Get NASCAR.COM TO GO" link. (2)

* (1) Additional subscription fee of $9.99 for NASCAR.COM TO GO applies * (2) Subscription service to Nextel Online Racing Connection data plan or any Nextel Online Web Access and Total Connect plan required.


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