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AT&T Wireless Launches Industry's First Music Recognition Service in the US
Posted: 16-Apr-2004 [Source: AT&T Wireless]

[New music services has customers dial #ID, hold their AT&T handset up to a speaker for 15 seconds and immediately receive a text mesaage with the name of the song and the artist.]

Redmond, Wash -- AT&T Wireless announced the availability of a new music recognition service today that allows customers to identify songs simply by placing their phones near a music speaker. The service is the first of its kind in the US, and adds to AT&T Wireless' industry-leading portfolio of music-related content and offers.

Designed for today's on-the-go music fans, customers simply dial "#ID" (#43) from any AT&T Wireless phone to initiate the service. When prompted, customers then hold the phone near the music source for approximately 15 seconds. Users will immediately receive a text message on their wireless phone with the name of the song title and recording artist.

"We've all been in a situation where we hear a song that we like, but have no idea of its title or who sings it," said Glenice Maclellan, vice president of messaging services for AT&T Wireless. "Now, your wireless phone can 'name that tune' for you. Song recognition is another example of the numerous ways AT&T Wireless helps inform and entertain our customers - giving them access to some of the industry's broadest selection of multi-dimensional entertainment services."

The new "#ID" music service is provided by San Francisco-based Musicphone in cooperation UK-based Shazam Entertainment, which operates a propriety recognition database of more than one million recorded songs. AT&T Wireless customers can trial the music recognition service at no charge beyond standard airtime charges when they first dial "#ID." Afterwards, the service costs $.99 cents, plus standard airtime charges, each time they use it.

In addition to the service introduced today, AT&T Wireless offers an extensive portfolio of music content including Amazon.com's Editor's Choice, AOL Music Mobile Club, Click2Music, Mobile Music Club, Musicphone, Now Playing, Sony Music Mobile, Warner Mobile Music, and others - such as exclusive content from FOX's "American Idol." In addition, AT&T Wireless customers have access to an extensive library of downloadable ringtones and a variety of devices that include integrated or optional FM radio and MP3 attachments. For more information about AT&T Wireless' music-related offers, visit www.attwireless.com/personal/features/fun or www.attwireless.com.

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