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Sprint Announces More Than 3.5 Million Game Purchases in 2004
Posted: 11-May-2004 [Source: Sprint PCS]

[Sprint PCS to demonstrate 3D gaming at E3 in Los Angeles running May 11-14.]

Overland Park, Kan and Los Angeles -- Sprint announced that more than 3.5 million games have been purchased in 2004, bringing its total since launching Sprint PCS Vision(SM) to 9.5 million. Sprint will continue this momentum with new game partners and innovations as demonstrated at the E3 conference being held in Los Angeles, May 11-14.

"The availability of gaming-capable handsets and compelling content has increased interest in mobile gaming among wireless subscribers," said Schelley Olhava, IDC. "We estimate that more than 24 million individuals in the U.S. will download at least one wireless game this year."

"In 2002, Sprint announced its strategy to lead in the mobile-gaming market. Last year, we announced more than 120 titles and 17 partners, proving our success to that point," said Jeff Hallock, vice president of consumer product marketing for Sprint. "In 2003, Sprint had more than 5 million game purchases. We're on track to exceed that number this year with more than 3.5 million purchases in the first 4 months and the promise of more innovations to come in the form of 3D games."

Earlier this year, Sprint announced the Game Lobby by Sprint, powered by M7 Networks, a centralized community for mobile gamers to meet and compete. Since launching the service on March 1, 2004, more than 70,000 customers have joined, with thousands more signing up every week. Planned future enhancements include tournament play, chat features and the ability to win prizes.

In conjunction with Sanyo and Bandai, Sprint will demonstrate 3D games at E3. 3D games improve the user experience with enhanced graphics. Sprint expects to launch 3D games nationwide later this summer.

Other highlights in Sprint mobile gaming:

* Multiple titles have been purchased more than 500,000 times.

* 250 games from 20+ partnerships, including two new partners, will be announced at the show.

* More than 250,000 scores have been uploaded to the Game Lobby by Sprint.

At the end of first quarter 2004, Sprint announced more than 4.2 million Sprint PCS Vision subscribers, and leads the industry in wireless data adoption. Sprint PCS Vision includes services that allow customers to take and receive pictures from select Sprint PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; and download polyphonic, animated and voice ringers and full-color, graphically-rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network.


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