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AT&T Wireless Launches Spanish-Language Content on mMode
Posted: 08-Jun-2004 [Source: AT&T Wireless]

[AT&T Wireless today announced the launch of "iTodo Latino!, a collection of Spanish-language wireless Web sites, now available on AT&T Wireless' mMode(TM) service. ]

Redmond, WA -- According to Scarborough Research, wireless penetration among Hispanic households in the U.S. is comparable to the national penetration rate, with more than 60 percent of Hispanics living in a household with a wireless phone subscription.* iTodo Latino! appeals to the Hispanic community with Spanish-language news, sports, music, and more. Once selected, links to iTodo Latino! content are automatically saved in the My mMode menu.

At launch, the Spanish content available on mMode includes: * Noticias EFE -- Provides the latest headlines from Mexico, Puerto Rico and the rest of Latin America. Receive the latest news on sports, entertainment, and more. * Terra Deportes -- Gives news and information about all the major Latin American and Spanish soccer leagues. Also check the latest news on Major League Baseball and many other sports. * Terra Ocio -- Offers the most recent news on favorite celebrities, from soap opera stars to Latin Pop divas. * Tonos Latin Garage -- Includes multi-track Latin ring tones, including Salsa, Pop, Regional Mexican, Brazilian, Alternative and many more styles. * Clima by Weathernews -- Offers current weather forecasts, radar images, and more. * Walter Mercado Horoscopes -- Provides horoscopes, lucky numbers, biorhythms, and more from the internationally renowned psychic Walter Mercado.

iTodo Latino! is one of eight new "Themes" available on mMode. mMode Themes are collections of Web sites that center around specific activities like "Going Out," "On the Road," "Daily Essentials," "Entertain Me," and more. These Themes are designed to make the breadth of mMode content easier for customers to discover and use. New customers can have iTodo Latino! -- or any Theme -- added to their My mMode menu when they purchase a new phone. All mMode users can also select or change a Theme themselves through the "Spotlight" menu on mMode.

*Scarborough Research, February, 2004. About AT&T Wireless

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