NTT DoCoMo, Inc. and Telstra Corporation Limited announced they have formed an exclusive strategic partnership under which Telstra will launch i-mode(r) in Australia.
Signed today, the agreement licenses Telstra to offer the i-mode service with DoCoMo providing its brand, technology and patents.
i-mode is a mobile internet service that provides subscribers with access to rich content, e-mail, games and other applications and services through their mobile handsets. i-mode is leading the world in mobile internet innovation with over 43 million subscribers and 80,000 content sites in nine different countries.
The i-mode service is provided on an open platform based on de facto Internet standards and in other markets has proved itself to be attractive to content and application providers, stimulating a vibrant content market with thousands of content sites for customers to choose from. The agreement allows Telstra to draw on this international experience to bring a world leading service to Australian consumers.
The agreement with Telstra in Australia marks DoCoMo's ninth partnership for the i-mode service. Telstra joins an international i-mode alliance that includes E-Plus Mobilfunk GmbH & Co. KG (Germany), KPN Mobile N.V. (Netherlands), Far EasTone Telecommunications (Taiwan), BASE N.V./S.A (Belgium), Bouygues Telecom S.A. (France), Telefonica Moviles Espana (Spain), Wind Telecomunicazioni SpA (Italy) and COSMOTE Mobile Telecommunications S.A (Greece).