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Survey shows women are majority of mobile gamers
Posted: 02-Jul-2004 [Source: Yankee Group]

[New report from Yankee Group dispels myth that young men are most avid mobile gamers as survey shows 58% of mobile gamers in US are women.]

Boston -- Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile gamers purchased games compared to 17 percent of women.

"Our survey clearly disagrees with the common stereotype that men, especially young men, are the most ardent mobile gamers," said Michael Goodman, Yankee Group Media & Entertainment Strategies senior analyst. "The largest market may be getting the least attention in a space that's increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys."

"As mobile devices evolve from communication and productivity tools into entertainment platforms they are dramatically expanding their competitive peer-set," continued Goodman. "In addition to competition between handset and PDA manufacturers, there's also competition from entrenched incumbents such as consumer electronics and PC manufacturers, which are much more familiar with entertainment applications and services."

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