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Divine Calling CCM ringtones introduced
Posted: 04-Jul-2004 [Source: Faith Weest, Inc.]

[Faith West launches Divine Calling, a contemporary Christian music (CCM) ringtone service, being introduced to US Cellular customers.]

San Francisco -- Faith West Inc. announced today the launch of Divine Calling, a mobile ringtone service offering top hits of the contemporary Christian music (CCM), gospel and worship genre. Divine Calling will be introduced first to U.S. Cellular customers and will roll out on additional carriers throughout the year. (

"Mobile music is a new medium for inspiration and praise," said Carolynne Schloeder, president of Faith West. "With Divine Calling we've created a wireless service exclusively for fans of spiritual music."

CCM and gospel music sales figures command respect in the marketplace. According to the Gospel Music Association, last year's sales represent 7.14 percent of all music sales -- which puts gospel music sales ahead of Latin, jazz, classical and soundtrack categories.

Divine Calling offers music licensed from the industry's leading music publishers, including EMI CMG, Brentwood-Benson, and Word Music Publishing. The selection includes versions of More to Life by Stacie Orrico, Show You Love by Jars of Clay, Redeemer by Nicole Mullen, Meant to Live by Switchfoot, and Here I Am to Worship by Tim Hughes, plus many more.

"A lot of our customers are interested in Christian music, and Divine Calling is the perfect place to find it," said John Cregier, senior director of data services and strategy for U.S. Cellular. "Faith West works with the best names in the industry to deliver some of the most popular Christian music songs out there, giving our customers choices for personalizing their ringtones."

The service launches on the LG VX6000 handset through easyedge(SM), U.S. Cellular's next generation wireless data service. Ringtones are $1.49 each, with discounts for multiple purchases. Divine Calling genres will include CCM AC, CCM Pop, CCM Rock, Worship and Gospel.


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