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Motorola Deploys its Commercial Push-to-Talk over Cellular System for Israel's Pelephone
Posted: 05-Jul-2004 [Source: Motorola]

[Israel's Pelephone to make PoC services available in August to its over 2 million subscribers.]

Tel-Aviv, Israel -- Motorola Inc. today announced a contract with Israeli CDMA operator Pelephone to deliver, install and commission its commercial Push-to-Talk over Cellular (PoC) system. The system, which is scheduled to launch in August 2004, will offer PoC services to over 2 million Pelephone subscribers, enabling them to have efficient one-to-one or group communication.

Motorola is a leading provider of end-to-end PoC solutions. It offers a broad portfolio of PoC handsets, device client software and PoC servers in addition to PoC development, integration support and interoperability testing. Also, its standards-based PoC client software is available for license to third party GSM/GPRS, UMTS and CDMA handset manufacturers and software developers.

"Being able to provide innovative new services such as Push-to-Talk over Cellular for the Israeli market is a very important step for us in strengthening our market position," said Yakob Gelbard, president and CEO of Pelephone. "Our long standing relationship with Motorola coupled with its leading Push-to-Talk over Cellular solution, makes it the ideal systems provider for this project."

"This deployment with Pelephone builds on our global list of PoC contracts and further demonstrates our extensive experience in working with operators across EMEA," said Margaret Rice-Jones, corporate vice president and general manager for Motorola's infrastructure sector in EMEA. "PoC helps operators attract customers and enhance revenues on their existing CDMA2000 1x and GPRS networks and provides consumers with an ideal way to keep in touch with friends and family, making it easy, for example, to communicate with a group at the touch of a button."

Motorola currently has 15 contracts with customers operating in 21 countries and territories worldwide, to supply PoC infrastructure solutions for both CDMA2000 1X and GSM/GPRS networks. The contract with Pelephone adds to recently announced deals in Asia Pacific, commercially launched systems with major operators in North America and Latin America, and contracts with operators in Europe and the Middle East.

Motorola's PoC solution works with General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA) 2000 1X and WiFi networks. It combines the flexibility of mobile messaging with the ease of use of voice, enabling mobile users to get a voice connection with another user or group of users by simply pushing a button on their handset. In addition, operators can help to reduce customer churn as "buddy" groups are established and group calling becomes widely used.

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