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Comedy Central makes appearance on Virgin Mobile handsets
Posted: 14-Jul-2004 [Source: Virgin Mobile USA]

[MTV and Virgin Mobile continue content deal with Comedy Central games, screen saves, wallpapers, news alerts, voice greetings and more now being delivered to Virgin Mobile customers.]

Warren, NJ -- Customers of wireless upstart Virgin Mobile will be all smiles this month when brand new content from the all-comedy network, Comedy Central, begins hitting their handsets. In June 2004, Virgin Mobile kicked-off a monthly roll-out of an array of content based on original programming from TV's top comedy destination.

The agreement, part of a broad ongoing strategic alliance between Virgin Mobile and Comedy Central's parent company, MTV Networks, will let Virgin Mobile users dial up special Comedy Central games, screen savers, wallpapers, news alerts, voice greetings and more. The agreement will also offer exclusive access to content from one of the network's hot properties: that unholy alliance of puppets and crank calls, "Crank Yankers," which kicks off new episodes from its third season on Tuesday, July 20.

Over the next few months, Virgin Mobile and Comedy Central intend to keep the wireless laughs coming.

The exclusive suite of "Crank Yankers" content debuted in June with "Crank Yankers" ringtones. "Crank Yankers" voicemail greetings, downloadable screen savers and wallpaper, voting, alerts and a "Crank Yankers" game will follow through Summer and Fall.

Virgin Mobile has also thrown a life-line to struggling comic wannabes with the launch of Comedy Central's "Joke of the Day." This SMS-based feature will supply farm-fresh humor right to Virgin Mobile customers' phones each day, Monday through Friday.

Other Comedy Central content on the 2004 horizon includes wireless SMS and downloadable games based on those "loveable" kids from South Park, as well as exclusive content from upcoming animated series "Drawn Together" -- television's first animated reality show.

Through Virgin Mobile's strategic alliance with MTV Networks, all Virgin Mobile customers already have access to exclusive content from MTV through the *MTV wireless portal, as well as content from Nickelodeon.

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