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Motorola Launches Pininfarina i833 Limited Edition Phone
Posted: 19-Aug-2004 [Source: Motorola]

[The iDEN i833 handset is the first from Motorola and designer giant Pininfarina.]

Monterey, Calif. -- Motorola announced the Pininfarina Limited Edition Motorola i833, designed by Pininfarina, the design company behind such iconic cars as Ferrari and Maserati. This marks the debut of the first mobile phone to come out of the alliance between Motorola and Pininfarina.

"Pininfarina's consolidated cultural and industrial roots, formed in over 70 years of design activity, and Motorola's 75 years in the field of communications, represent an essential point of convergence in this new relationship," said Paolo Pininfarina, chairman and CEO of Pininfarina Extra, the division of the Pininfarina Group dedicated to non-automotive industrial design. "Looking at the cell phone industry, I noticed a contrast between the technological progress and a lack of emotion and aesthetic personality. That is my vision: to turn mobile communication into an emotional experience."

Based on the Motorola i830 handset, the Pininfarina Limited Edition Motorola i833 mobile phone has a titanium-colored finish and a sleek shape inspired by the lines of a Ferrari car. The car-like housing of the handset also features a translucent internal lens that gives customers a peek into the "hood" of the phone, a gas tank-shaped audio jack cover and grill-like bottom connector cover, making this product ideal for the high-end auto enthusiast as well as anyone who appreciates quality design and luxury.

"The new line of Motorola iDEN mobile phones will combine the elegance typical of Pininfarina design with Motorola's technical innovations," said Rey More, senior vice president and general manager, Motorola's iDEN Subscriber Group. "Just as a Ferrari vehicle is as much about performance as it is about design, so too is this phone more than just a great design -- it's loaded with advanced technological features."

The Pininfarina Limited Edition Motorola i833 has a vibrant, 65,000-color internal display, walkie-talkie service for instant communication at the touch of a button from coast to coast and throughout much of the Americas, voice dialing and voice recorder, built-in speakerphone, external caller ID, GPS technology for location-based services, and Java(TM) technology for downloading ring tones, wallpaper designs, and applications. It will be sold with a leather pouch and unique desktop holder/pass-through charger.

The Pininfarina Limited Edition Motorola i833 mobile phone is expected to be available in the fourth quarter of 2004.


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