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Cingular's Election Moblog Goes Live Again
Posted: 30-Aug-2004 [Source: Cingular]

[Following on the heels of its DNC moblogging experience, Cingular is sponsoring grad and undergrad journalism students from Columbia and UC-Berkely to cover the RNC using the latest in wireless technology.]

Atlanta -- Cingular will once again sponsor a team of graduate and undergraduate journalism students using the latest in wireless technology to provide a unique, real-time youth perspective at the Republican National Convention. The sponsorship is part of Cingular's Wireless Election Connection, a program encouraging young people to vote and play a key role in the political process.

Cingular's team of "digital reporters," directed by professional journalists, are comprised of students from Columbia University and the University of California - Berkeley. Armed with a Cingular camera phone and Cingular Wireless service, the reporters will capture election news, events and activities surrounding the convention and post pictures, audio and video to the mobile weblog (moblog) hosted at Cingular's Election Headquarters at http://www.rucingular.com/election or http://www.wec.textamerica.com . This moblog is powered by Textamerica, which has built the world's most advanced and flexible mobile image publishing solution.

Editing of the content is conducted at Newsplex, a next-generation newsroom and training center based at the University of South Carolina in Columbia. Designed as a model for the news industry, the Newsplex project is a prototype multiple-media, micro- newsroom for demonstration, research and training in next-generation news handling tools and techniques. Cingular Wireless' all-digital GSM/GPRS network in South Carolina provides the backbone for its voice and advanced wireless data services.

At the Democratic National Convention (DNC), Cingular's "digital reporters" from the University of South Carolina, Emerson College and Northeastern University covered events and received rave reviews on their blogging activities. During the DNC, Cingular's team posted 437 stories, averaging approximately one every 10 minutes over an 18- hour workday. The site received nearly 15,000 hits.

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