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Vodafone Launches BlackBerry Internet Service In Australia
Posted: 20-Sep-2004 [Source: RIM]

[Launch of BlackBerry Internet Service in Australia offers personal users, SOHOs an SMEs opportunity to manage email whenever and wherever they want.]

Waterloo, Ontario -- Vodafone Australia and Research In Motion (RIM) today launched BlackBerry Internet Service(TM) in Australia, providing individuals and businesses of all sizes with the leading mobile solution for staying connected to people and information.

BlackBerry is already very popular with enterprise customers in Australia and enables impressive productivity gains. With BlackBerry Internet Service from Vodafone, personal users, SOHOs (small-office-home-office) and SMEs (small-to-medium enterprises) in Australia can now also eliminate 'dead time' during the working day by managing their email whenever they want and wherever they want.

The ideal solution for employees to manage communications on the move, BlackBerry from Vodafone combines wireless email, mobile phone, text messaging, synchronized organizer tools and mobile Internet browsing into one sleek, pocket-sized device. The BlackBerry 'push' architecture enables email to be automatically pushed to the mobile device and also allows users to read and forward email attachments (including support for Microsoft Word, Excel, PowerPoint and Acrobat PDF documents).

Ian Scherger, Chief Marketing Officer, Vodafone Australia said, "For the past six months, BlackBerry has been the hottest mobile tool for larger businesses all over the world, but with the new BlackBerry Internet Service, personal users and small businesses will also be able to go totally mobile increasing their productivity and efficiency."

"Capitalizing on the success of Vodafone Live! and Vodafone Mobile Connect, BlackBerry from Vodafone also features our simple, Vodafone-branded user interface for clean navigation and users can roam in 18 different countries around the world," Ian concludes.

Vodafone is one of the largest providers of BlackBerry worldwide.


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