Tchibo Mobilfunk GmbH & Co. KG - a new 50/50 joint venture company between O2 Germany and Tchibo - opens for business with the launch of a unique and attractively priced pre-paid mobile phone service for the German market, it was announced today.
Available from October 4, customers will be able call both landlines and all mobile networks for an extremely attractive flat-rate of just 35 euro cents per minute at any time, day or night. This simple and transparent, around-the-clock, call charge is the first to be introduced in Germany and removes the complexity of choosing from a range of tariffs.
The new company combines the marketing and sales distribution strengths of Tchibo GmbH with O2 Germany's track record in mobile communications innovation as well as its high quality network infrastructure. From day one, customers will be able to choose initially from a range of three own-branded handsets, available from more than 900 Tchibo retail stores nationwide as well as via specialist dealer partners and over the Internet.
Tchibo Mobilfunk will also deliver significant benefits to both parent companies. It opens up new target segments in Germany, which is Europe's largest mobile phone market and attracts more than 5 million new mobile phone users a year. The new company follows the successful launch of Tesco Mobile, a joint venture between O2 UK and Tesco plc - now available from over 500 Tesco stores throughout the UK.