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First mobile digital music store debuts on AT&T Wireless
Posted: 05-Oct-2004 [Source: AT&T Wireless]

[AT&T Wireless announces the mMode Music Store making the discovery, listening, and purchasing of digital music available over your wireless handset.]

Seattle -- Building on the success of the company's Music ID service, AT&T Wireless today announced the premier of the mMode(tm) Music Store, making the entire music discovery, sampling, and purchase process mobile for the first time in U.S. history. With the AT&T Wireless mMode Music Store, customers can discover, browse, listen to and purchase digital music tracks from a library of approximately 750,000 songs - all right from the handset (Nokia models 6620, 3650, 3620, and N Gage, and Motorola models MPX200). Built in cooperation with Loudeye and Microsoft, the mobile music store is seamlessly integrated with the PC, so digital music tracks are downloaded to users' Windows PCs and billed automatically to their monthly AT&T Wireless statement or credit card.

By tying to the company's popular Music ID service, when customers receive a text message with the name and artist of a song they've discovered while mobile, they can now click on a link to go straight to the AT&T Wireless mMode Music Store to buy that digital music track.

As the market matures, the unique aspects of the music store's wireless distribution platform will allow for expanded music service offerings, as additional online music stores "go wireless" and handsets incorporate direct-to-device song downloads capabilities in the months ahead.

The AT&T Wireless Music Store is powered by Loudeye Corp., a leader in business to business digital media solutions, built using Microsoft Windows Media(R) Audio 9 (WMA) and Windows Media Digital Rights Management (DRM).

How the mMode Music Store Works

AT&T Wireless subscribers access the mMode Music Store through mMode on their handset or online at www.attwireless.com/music. Subscribers can search and browse the available music catalog by genre, artist, or song. When a track is selected, PC users or users with compatible handsets may then listen to a 30-second song sample and/or purchase that track, all with just a few clicks from their wireless phone.

Once a song or album has been purchased, subscribers then visit the AT&T Wireless mMode Music Store online to download the track to their computers. Users may then burn that track to a CD, or move it to any of the more than 70 portable devices supporting Windows Media.

Pricing and Availability

Individual full-song downloads cost $.99 each. Entire albums are generally competitively priced as low as $9.99. Standard mMode charges also apply. For more information about the AT&T Wireless mMode Music Store or mMode, visit www.attwireless.com/mMode.

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