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Free 411 Services for Mobile Consumers
Posted: 20-Oct-2004 [Source: UpSNAP]

[UpSNAP offers free 411 services for text-enabled mobile phones.]

San Francisco -- UpSNAP! announced today the launch of its free 411 directory service for consumers with text-enabled phones. For the first time, mobile consumers utilizing SMS -- short message service, also known as text messaging -- can obtain 411 information directly from a cell phone without paying the typical $1.30 per look-up charged by wireless carriers. UpSNAP!'s 411 service is absolutely free, apart from text messaging costs determined by the consumer's wireless plan.

Using text messaging from a mobile phone, consumers simply type in the name and location of the listing they want - by city, zip code, area code or airport code. In less than 10 seconds the number is sent directly to the consumer through a text message reply. If there are too many choices, or the search was not specific enough, a menu item will appear asking the user to re-define the name or other criteria. The number can then be conveniently stored for future reference.

No registration or complicated set-up or installation is required for UpSNAP!'s free 411 service, and the service works with all US carriers. Consumers can visit the web site and follow simple instructions to send a text message to their phone. Once the service is activated, consumers can use the free 411 anywhere in the United States.

At the heart of UpSNAP!'s free 411 service is a patented, text-based command interface for search and mobile applications that are custom designed for mobile usage and current developments in handset-technologies.


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