Worldwide mobile devices Q3 2004 - highlights from the Canalys research...
The top four mobile device vendors worldwide in Q3 2004 were Nokia, palmOne, HP and RIM. While their positions remained the same as in Q2, significant changes occurred in their product line-ups, shipments and market shares. Fujitsu displaced Sony Ericsson from the fifth spot, thanks to strong sales into the channel of its Symbian-based FOMA phones in Japan.
Nokia, with its ever expanding range of Symbian-based smart phones, continued to dominate the overall mobile device market in Q3 2004,
having almost 40% share by units shipped (up from 33% last quarter and 22% a year ago) and year-on-year growth of 230%. Despite this lead it
was second placed palmOne that stood out this quarter with worldwide shipments of the Treo 600 smart phone rising to over 300,000 (30% of all
palmOne devices shipped in Q3), with over a quarter of a million of these in the US, following a period where it was hampered by supply
"PalmOne is the clear leader in the US smart phone segment, having raised its share of this market to a record 55% this quarter," said Chris Jones, Canalys director and senior analyst. "The new Treo 650 is a welcome refresh of the product, but it still needs to branch out into other designs and get more operators on board if it wants to take on the very strong European and Japanese smart phone vendors in the markets beyond North America. The RIM BlackBerry 7100 series will also provide
competition and is likely to get attention from customers looking for a voice-capable device in a smaller handset form factor."
Canalys estimates put Nokia in second place for US smart phone shipments in Q3, with 23% share. In contrast, Nokia's share of the smart phone
market in EMEA rose to 87% in the same period, the highest it has been for over two and a half years.
PalmOne also continues to lead in worldwide shipments of data-centric mobile devices (handhelds and wireless handhelds), though its shipments fell by 12% year-on-year in Q3 to just under 750,000, giving it a 25% share of this segment. Second placed HP increased global shipments of its iPAQs by 19%, to bring it much closer to palmOne, with 23% market share - a gap of just 2% compared to 10% one year previously. HP began shipping its h6300 series wireless handhelds in the US during the quarter, achieving good initial shipments of around 40,000 units, but
importantly was also able to increase global shipments of its standalone handhelds by 12%, despite the declines seen by many vendors in this
area. HP is one of several vendors that are benefiting from the rising demand for handheld-based GPS navigation solutions in Europe.
This rise in shipments kept HP in third place worldwide in the overall mobile device market, after Nokia and palmOne. In fourth place overall
was RIM, whose BlackBerry device shipments continue to enjoy year-on-year growth rates above 300%.
Looking at the market by operating system, Symbian's global share increased to 50% from 30% in the same quarter a year earlier and was also up sequentially, from 41% in Q2 2004. Microsoft remains in the number two position with 20% share, ahead of PalmSource on 17%.
"Symbian's position in most regions is shaped primarily by Nokia's smart phone performance," added analyst Rachel Lashford. "In Japan, however,
it is Fujitsu's success that underpins most of the operating system vendor's 78% mobile device share. In the US only 6% of the mobile devices shipped in Q3 2004 ran the Symbian OS, compared to 43% for
PalmSource and 25% for Microsoft."
While Symbian leads overall, it only plays in the voice-centric part of the market. For data-centric devices Microsoft led in the quarter with
45% share globally, up from 40% a year earlier, with PalmSource on 29%, down from 45% in Q3 2003.
Canalys provides comprehensive tracking and analysis of the markets for all types of "smart" pocket-sized mobile device in an integrated
worldwide research programme. Its market share estimates include smart phones like the Sony Ericsson P910, palmOne Treo 650, Orange SPV c500
and Nokia 7610, wireless handhelds such as the RIM BlackBerry 72xx and 77xx ranges, T-Mobile MDA II and HP iPAQ h6315, and standalone handhelds
(without integral wide-area wireless capabilities), for example the palmOne Tungsten T5 and HP iPAQ h4150. This provides clients with a
complete picture of the market and enables comparison between the different classes of device.
Feature phone: pocket-sized device positioned primarily for voice, offers full, configurable two-way data synchronisation with PC, but
OS-based applications cannot be added without restriction. Example: Nokia 7650.
Smart phone: pocket-sized device positioned primarily for voice, offers full, configurable two-way data synchronisation with PC, and OS-based
applications can be added without restriction. Example: Sony Ericsson P910.
Handheld: pocket-sized device positioned primarily for data, offers full, configurable two-way data synchronisation with PC, and has no integrated wireless WAN (eg, GSM, GPRS or 3G) capability. Example: palmOne Tungsten T5.
Wireless handheld: pocket-sized device positioned primarily for data, offers full, configurable two-way data synchronisation with PC, and has
integrated wireless WAN (eg, GSM, GPRS or 3G) capability. Example: O2 xda II, RIM BlackBerry 7780.
Data-centric devices: handhelds & wireless handhelds.
Voice-centric devices: feature phones & smart phones.
Mobile device market: handhelds, wireless handhelds, feature phones & smart phones.
EMEA: Europe, Middle East & Africa.
APAC: Asia/Pacific region.