Topics Mobile Tech News Monday, December 11

Headlines

Contact us


Site search:
complete archives list




Site Sponsors:


Don't forget AT&T and Verizon promo codes at Sidepon.com to save money.


Openwave Unveils Subscriber Research Results on Mobile Messaging
Posted: 27-Oct-2004 [Source: Openwave]

[Openwave research shows consumers are willing to pay for messaging services such as Video Voicemail and Integrated Messaging.]

Redwood City, Calif. -- Openwave Systems Inc. announced the results of its mobile messaging research to understand from consumers what defines the perfect user experience. Several Openwave customers in North America participated in the focus groups and are looking to the research to provide insight on the design and rollout of future messaging products. The study revealed that consumers are willing to pay for messaging services such as Video Voicemail and Integrated Messaging that offer presence information and that are easier to use. The focus groups also yielded the need for market segmentation of wireless data service applications -- with teens and young adults as primary targets.

The research, conducted by TNS, involved nine focus groups of wireless users in three markets -- San Francisco, New York and Chicago -- with an average of eight participants per group. The groups were based upon age and occupation -- mobile professionals; young adults, ages 19-24; and teens, ages 13-18.

"We learned that many teens and young adults teach their parents how to use their phones, messaging and mobile data. The older segment of mobile professionals was interested in an online tutorial," said June Bower, vice president of corporate marketing, Openwave Systems. "This feedback reinforces our belief that Openwave's mission to help operators perfect their user experience will result in greater usage and attract a wider range of loyal subscribers."

Video Voicemail

The primary appeal of video voicemail is that the service is fun, entertaining and allows the opportunity for personalization with interest driven predominantly by teens. Overall the personal greeting, which allows users to craft an individual video voice mail greeting, was preferred by audiences with the exception of the teen segment who opted for celebrity greetings.

Picture Video with IM and Push-to-Talk

The appeal of this service is the fact that it is based on the traditional function of a mobile phone with the enhancement of pictures and video. While the service referenced IM, virtually everyone spoke about it within the context of voice communication or Push-to-Talk. Overall, 65% of attendees were interested in IM on their phone. Among young adults, the number was higher at 85%. The majority of young adults and mobile professionals were extremely interested in picture video. Across the board, consumers were not intimidated by the technology.

Personal Communications Manager

The Personal Communications Manager allows users to tailor communications services on wireless devices based on an availability profile and a message delivery presence. The "live address book" personal communications manager was popular among teens with 64% extremely or very interested and 81% of young adults extremely or very interested.

More...

Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen

LG G3 LG G3

HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z



 

Valid HTML 4.1!

RSS © 1999-2017 Traques LLC
All times recorded in UTC
webmaster@MobileTechNews.com