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LG One-Ups Rivals with World's First Terrestrial DMB Handset
Posted: 16-Nov-2004 [Source: LGE]

[LGE announces world's first terrestrial DMB handset making watching tv while talking on your cell phone a mobile reality using DSP-based SoC technology.]

Seoul -- LG Electronics unveiled the world's first terrestrial digital multimedia broadcast-receiving mobile phone, and demonstrated its functions.

The DMB mobile phone adopts the DMB-receiving System-on-Chip (SoC) that the company developed last month. The chip enables the user to watch terrestrial broadcasts and at the same time talk on the phone.

LG Electronics has technologically brought the usual home TV antenna function aimed at receiving VHF broadband DMB into the small phone. The handset also adopts DSP (Digital Signal Processor)-based SoC (System-on-Chip), mobile phone-fit low power consumption and design technologies for making the device small.

The terrestrial DMB phone is profoundly significant in that it has remarkably resolved problems surrounding the bulky terminal size and power consumption. The previous terrestrial DMB terminals had no mobile phone functions, and they took the form of bulky-sized terminal-only or PDAs.

This breakthrough has proved LG Electronics technologies in DMB-receiving devices to be the industrys top level together with its satellite DMB phone "SB-100" unveiled in May. It has also provided the company a momentum to lead a new multimedia mobile handset market combining broadcasting and telecommunication.

Woo Paik, CTO of LG Electronics, said. "The terrestrial DMB phone, the first of its kind worldwide, adopts our own-developed handset design technologies and terrestrial broadcast-receiving chip, thus giving it competitive superiority in size, performance, and convenience in use. This terrestrial DMB phone has opened up a new world where people can watch terrestrial DMB TV and simultaneously speak via a mobile phone."

LG Electronics has invested 20 billion won in developing the terrestrial DMB phone for two years with 130 researchers (including 90 masters degree and Ph.D holders) engaged in the project. The company has filed about 150 patents applications domestically and overseas for technologies including H.264 video decorder-enabling technology.

The terrestrial DMB standard is the first mobile broadcast standard established by Koreas own design. Likewise, it is a new standard established by multimedia technologies, based on the global standard of the existing DAB system.

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