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QUALCOMM and Opera Software Enable Contextual Shopping Capabilities Via BREW-based Web Browser
Posted: 18-Nov-2004 [Source: Qualcomm]

[Handsets equipped with Qualcomm's BREW solution and Opera's mobile Web browser allow users to purchase contextually relevant content all directly from the browsing experience.]

QUALCOMM Incorporated and Opera Software announced their collaboration to introduce mobile users to contextual shopping capabilities via Opera's mobile Web browser and QUALCOMM's BREW(R) solution. Opera's contextual shopping capabilities allow operators to enhance their subscribers' wireless Internet experience by providing them with a feature-rich shopping experience, via BREW-enabled handsets. This advanced shopping experience gives users the opportunity to purchase and download contextually-relevant content such as applications, ringtones, wallpapers and skins. For example, if using the Opera mobile Web browser to search for an update on the latest basketball scores, a BREW-based contextual shopping experience would enable the user to click on a link and purchase a basketball game, or other basketball related mobile applications or features such as wallpaper, all directly from the browsing experience.

Contextual shopping features can be deployed rapidly at minimum cost to BREW operators since the capabilities leverage an operator's existing network infrastructure and components. Additionally, the BREW Distribution System (BDS) provides complete integration with back-end billing systems and application management, enabling flexible billing that supports multiple pricing options for the wide variety of contextually-relevant applications and content that can now be presented to mobile end users.

Opera adopted the BREW solution to meet the demand to provide mobile Internet users with a high-quality experience and enable them to tap into premium content in a simple, intuitive manner. The Opera browser for BREW offers high-speed, user-friendly Web browsing, allowing users to purchase easily applications and services relevant to the content they are viewing. The BREW solution is enabling Opera to leverage its global opportunities while reducing overall time-to-market.

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