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T-Mobile offers "Push to Talk"
Posted: 23-Nov-2004 [Source: T-Mobile International]

[T-Mobile becomes the first German mobile provider to offer "Push to Talk".]

Thank goodness it's Friday! Time to forget the stress and have some fun: Who's meeting up? Where? What's happening? Anyone trying to organize their leisure time with family and friends simply while on the move is now on easy street. T-Mobile is the first German mobile communications provider to launch "Push to Talk", the new walkie-talkie service that lets you talk to up to ten different parties at the same time. That way, the weekend fun starts with organizing what's happening when -- and all within an attractive price model. "Push to Talk" is also ideal for day-to-day business -- for example when organizing field staff, coordinating event teams or communicating with security staff.

"With 'Push to Talk' we are launching a groundbreaking mobile communications innovation," said Martin Knauer, Managing Director of Marketing at T-Mobile Deutschland. "'Push to Talk' is new, fun and easy to use, and is attractive for consumers and business customers alike. And the particularly attractive, simple and transparent price model will also convince our customers."

The good news for everyone who decides to give a "Push to Talk" cell phone as the ultimate Christmas present: In the launch phase until April 30, 2005, the new service is available without any additional charges. From May, sending voice messages will be billed in the form of daily or monthly flat rates. Within Germany, the service will cost just EUR 1 per day or EUR 18 per month -- no matter how many messages are sent. Using "Push to Talk" abroad costs a package price of EUR 4 for 100 messages. Customers receive the messages free of charge and the "Push to Talk" service is available to all T-Mobile customers.

Direct and uncomplicated communication with "Push to Talk": the voice messages are sent to one or more parties simultaneously at the push of a button. You can set up special groups of recipients in the "Push to Talk" menu. The recipients can be selected simply and conveniently from the cell phone's directory. The display shows which members of the group are available. Whoever is "receiving" hears the message via the cell phone's speaker. Similar to a walkie-talkie, only one person speaks while the others listen.

Whether you're rounding up the family, arranging the evening with a group of friends or sorting out something important with your best friend -- "Push to Talk" lets you do it directly, quickly and simply, even if there are hundreds of miles and national borders between you. The reason: "Push to Talk" works based on GPRS technology (GPRS, General Packet Radio Service) in the T-Mobile network. This means the service is not restricted to individual regions and can be used abroad in the GPRS networks of T-Mobile GPRS roaming partners.

Its extensive range makes "Push to Talk" attractive for business applications too: Companies can reach their field staff quickly and directly -- people working on a large building site can be rounded up for a quick meeting without any difficulties. And direct communication via "Push to Talk" lets courier services or event organizers can coordinate their staff of the move.


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