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Playboy content to be distributed wirelessly in US
Posted: 05-Dec-2004 [Source: Playboy]

[Dwango Wireless to provide Playboy content to mobile phone users in the US including games, images, video clips, voice clips and ring tones.]

New York and Seattle -- Playboy Enterprises, Inc. announced a deal to expand content distribution via wireless within the United States. With the addition of the U.S., Playboy is now offering wireless entertainment services through licensees in 17 territories around the globe including Germany, the United Kingdom, Australia and Brazil.

Under the new agreement, Dwango(R) Wireless, a developer and publisher of entertainment content and applications for mobile phone users, will provide Playboy-branded content on-demand to more than 170 million North American wireless subscribers. Playboy fans will soon be able to experience the fun and sexiness of the classic Playboy lifestyle through custom content including Playboy-themed games, images, video clips, voice clips and ring tones. The first content offering will be available in early 2005.

"The Playboy Mobile service in North America will focus on fun and high-quality content ranging from games to images and mobile music to video," said Alexander Conrad, president and COO of Dwango Wireless.

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