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T-Mobile launches CallerTunes ringback tone service
Posted: 08-Dec-2004 [Source: T-Mobile]

[T-Mobile launches nationwide ringback tone service offering personalized audio clips for your incoming callers enjoyment before you answer your phone. T-Mobile is offering the service for a free 30-day trial.]

Bellevue, Wash. -- T-Mobile USA subscribers across the country now can ditch the dull switchboard ring that their callers hear, in favor of a tune that represents their unique style, with the launch today of T-Mobile's ringback tone service -- CallerTunes(TM). T-Mobile is the first company to launch a ringback tone service nationwide.

If you use ringtones, your wireless phone 'rings' with your favorite song or other audio clip when someone is calling. That's great for you, of course, but the people calling you still hear the old, dull ring until you answer the phone. Now that has changed. As a CallerTunes subscriber, you can select audio clips for the people calling you to hear before you answer the phone -- whether it's for specific individuals, groups of friends, or at specific times of the day -- giving you hundreds of ways to represent your style.

T-Mobile has partnered with the three largest music companies -- SONY BMG Music Entertainment, Universal Music Group and Warner Music Group -- as well as key independent record labels and other content providers, to give subscribers the power to express themselves through the broadest collection of exciting ringback tone content to date. From platinum-selling favorites Barenaked Ladies, Beyonce, Disturbed, Simple Plan, Marvin Gaye, and Lil Jon & The East Side Boyz; to rockers, The Killers and 3 Doors Down; and classic artists Santana and Eric Clapton, T-Mobile's editorial team has culled the best content from a master catalog of more than 10,000 tracks.

As part of a CallerTunes 30-day free trial offer, T-Mobile and Sony BMG's J Records have partnered to make "Karma" by Alicia Keys the service's first Bonus CallerTune. For a limited period of time, subscribers to CallerTunes will be able to use free-of-charge a song clip from her multi-platinum, award-winning album, "The Diary of Alicia Keys".

Users can represent their style through CallerTunes in a number of ways, including:

Choosing your favorite audio clips from hundreds of original artist recordings. Users will be able to assign up to eight different audio clips for their friends and other callers to hear.

Assigning individual audio clips to be heard by a specific caller, or groups of callers. For example, you may choose Marvin Gaye's "Sexual Healing" to play for that special someone when he or she calls.

Specifying audio clips for a specific day, or during a time of day. For example, select Simple Plan's "Welcome to My Life" to play when you're cutting loose after work or school.

Since CallerTunes easily can be managed through a T-Mobile phone or on the Web, changing your CallerTunes to reflect your current mood. For instance, selecting Sheryl Crow's version of "First Cut Is The Deepest" when you're feeling bittersweet!

T-Mobile subscribers also will benefit from the reliable technology platform built for CallerTunes, and implemented and serviced by Ztango, a WiderThan company, a global mobile music industry leader. "WiderThan's ringback tone solution, which will be serviced by Ztango for T-Mobile, is a service that millions of subscribers enjoy across Asia and Europe. Now, through T-Mobile, users across the U.S. also will be able to fully experience this fun and innovative service," said Vern Poyner, CEO, Ztango.

CallerTunes is a network-based offering, making it available to all T-Mobile post-pay customers. As a special introductory offer, the first month of CallerTunes service will be available free-of-charge. Subscribers also will be offered a free Bonus CallerTune that will be rotated with a fresh new CallerTune periodically. The cost for the service is a $1.49 monthly subscription fee, and a one-time charge of $1.99 for each CallerTune.

Users can sign-up and manage their service in three ways: from their T-Mobile phone, they can dial *TUNE (*8863) or go to t-zones under 'Download Fun(TM)'; or on the Web, they can visit www.t-mobile.com/callertunes.

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