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Sprint launches Music Choice
Posted: 20-Dec-2004 [Source: Sprint]

[Sprint launches Music Choice offering mobile handset access to streaming audio for $5.99 a month, currently available on the Sanyo MM-7400.]

Overland Park, KS -- Is that music coming from your mobile phone? Sprint announced the addition of Music Choice to its Sprint PCS Vision(SM) Multimedia Services channel line up. Music Choice is a premier, multiplatform music network that will provide Sprint customers popular audio music channels, including R&B and Hip-Hop, Hit List, 80s, 90s, Country and Rock. Customers can also access "Music Choice Today" for daily video clips, including artist interviews and performances produced at the Music Choice studios, and "Music Choice News" for music news and artist gossip.

Music Choice on Sprint's new multimedia service will allow subscribers to check out the latest headlines and then click on their favorite type of music, start streaming music, fold their phone up and have a portable music player for a few quick minutes of music while waiting in line, walking down the street, or sitting in the airport or at a train station.

"Broadcast music is a critical piece of the overall mobile-music puzzle, and in our consumer research is one of the most popular multimedia content categories," said Clint Wheelock, director of wireless research at In- Stat/MDR, referring to the recent study, Consumer Demand for Mobile Music Services. "The launch of the Music Choice service is a significant milestone for Sprint as the company continues its track record of leadership in deploying a broad range of wireless multimedia services."

Sprint customers can select from a basic package of multimedia services, called Sprint TV -- a compilation channel that offers news, sports and entertainment, including Music Choice Today -- for $9.99 per month. Customers can also select the full Music Choice channel for $5.95 per month, in addition to other premium channels that range in price from $3.95 - $5.95 per month. Customers choosing the Sprint Multimedia Pack receive Sprint TV, unlimited Sprint PCS Vision, Picture Mail(SM), Sprint PCS Video Mail and 100 SMS text messages for $25.00 per month.

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