For budget-conscious consumers who just want a basic cell phone with a low price and no commitment or long- term contract, 7-Eleven, Inc. has a new phone offering. The Nokia 1100 handset is the latest addition to 7-Eleven(R) stores proprietary Speak Out Wireless(SM) program starting this month at approximately 4,840 participating U.S. 7-Eleven stores. The affordable, entry-level cell phone is available for $39.99 (after the $20 rebate).
The company tested this wireless handset in its 540 Florida stores to evaluate the potential for a nationwide rollout. After one month, customer reaction was so positive that it prompted 7-Eleven to roll the product out nationwide.
The 7-Eleven Speak Out Wireless service offers a single, low rate of 20 cents a minute -- including domestic, long distance and on-network roaming -- to make the program easy to understand and for customers who just want a simple prepaid wireless plan. The program also features 365-day airtime balance expiration so customers can use purchased minutes for up to a year after minutes are added to the account. The starter package also includes 50 minutes of free nationwide airtime (a $10 value).
Customer service is provided in Spanish as well as English and includes bi-lingual product information on all collateral materials and in the wireless phone product-information guide, making the 7-Eleven Speak Out program accessible and customer friendly.
The handset includes a long-lasting battery, an anti-slip cover, large keypad, built-in flashlight, instant messaging (SMS chat), alarm clock, stopwatch and countdown timer.
Consumers also can purchase other Speak Out Wireless phones that best suit their needs, such as: a Nokia 3595 handset with color screen and voice dialing for $69.99 (after the $30 rebate); the Nokia 3100 handset with high- resolution color screen and integrated speakerphone for $99.99 (after the $25 rebate), or the Nokia 3200 handset with high-resolution color screen and built-in camera for $119.99 (after the $30 rebate).
7-Eleven Speak Out Wireless refill cards are available in various dominations ($25, $50, $75 and $100) AND only at participating 7-Eleven stores. When customers add additional minutes within 365 days, unused minutes will carry forward to the new balance.
The Speak Out Wireless service includes all the features that today's wireless consumers have come to expect, such as Voice Mail, Caller ID, Call Waiting, Three-Way Calling, and Instant Messaging (at 10 cents per message). After purchase, the customer can use the wireless phone right out of the box upon inserting the pre-charged battery because each handset comes with a pre- programmed, local number assigned to each phone.
The program also offers cost-effective international calling to more than 200 countries. For example, the per-minute charge for in-network calls to Canada and Mexico is 39 cents a minute, a very competitive price when compared to other prepaid wireless services.
The 7-Eleven Speak Out Wireless program is provided by Ztar mobile, a mobile virtual network enabler (MVNE). Ztar mobile provides 7-Eleven with turn-key solutions including airtime, providing logistics, billing and customer care, and uses Cingular Wireless' nationwide network.