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Windows Media chosen to power VCAST
Posted: 27-Jan-2005 [Source: Verizon Wireless]

[Verizon Wireless chooses Microsoft Windows Media Format for its 3G wireless broadband multimedia service, V CAST, for streaming and play back of audio and video clips.]

Redmond, WA and Bedminster, NJ -- Verizon Wireless has chosen the Microsoft(R) Windows Media(R) Format to power V CAST, the nation's first 3G consumer wireless broadband multimedia service, delivered over Verizon Wireless' high-speed 3G EV-DO (Evolution-Data Optimized) network. Starting Feb. 1, Verizon Wireless V CAST customers can stream and play back exciting audio and video clips using Windows Media. Using technology from Microsoft, PacketVideo and thePlatform for Media Inc., V CAST customers can enjoy the first-of-its-kind wireless broadband entertainment experience in the nation.

"During customer sneak previews of V CAST in Washington, D.C., and San Diego, Verizon Wireless customers were very impressed with the high quality, clarity and consistency of the video clips they viewed with Windows Media," said John Stratton, vice president and chief marketing officer of Verizon Wireless. "The compression and quality benefits of Windows Media combined with the reach and capability of our 3G EV-DO network are allowing us to deliver the premier wireless multimedia entertainment service available today."

"Video clips on V CAST are consistently streamed at 15 frames per second, capturing the graceful pass of a tiny football among a myriad of players, or a weatherman showing storm cloud movements on a geographical map," said Amir Majidimehr of Microsoft.

V CAST wireless multimedia content will be available to Verizon Wireless customers in the Get It Now(R) virtual store for $15 monthly access, in addition to their regular Verizon Wireless calling plan.

On Feb. 1, Verizon Wireless customers will be able to access V CAST on three new phones: the LG VX8000 from LG Mobile Phones, the SCH-a890 from Samsung Telecommunications America (Samsung) and the CDM-8940 from UTStarcom Personal Communications. The phones come preloaded with PacketVideo's media player and content catalog for consistent user experience and ease of navigation. The PacketVideo player, built with integrated Windows Media playback, features an easy-to-use interface that allows users to rewind or fast-forward streams, download clips for local playback, and effortlessly navigate between video segments.

By capitalizing on the comprehensive functionality of 'thePlatform' media publishing system, Verizon Wireless can easily aggregate video for delivery over the V CAST service. thePlatform media publishing system also will enable V CAST subscribers to set preferences for their favorite content, receive SMS alerts as new content becomes available, and view new video clips within their favorite genres. thePlatform also enables V CAST users to receive a summary of their video purchases through their monthly statement.

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