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Rogers Wireless Intros Sony Ericsson Z500a
Posted: 01-Feb-2005 [Source: Rogers Wireless]

[The Z500a EDGE handset features a VGA camera and video recorder, 3D gaming, music and dual-color screens.]

Sony Ericsson and Rogers Wireless today announced the availability of the fully-loaded, customizable, and affordably-priced Sony Ericsson Z500a wireless phone. The Z500a clamshell phone sports a built-in VGA digital camera and video recorder, entertainment features such as 3D gaming and music, and colour screens inside and out. The tri-band (850/1800/1900 MHz) Z500a operates exclusively in Canada on the Rogers Wireless GSM/GPRS/EDGE network.

Urban Gillstrom, president of Sony Ericsson Mobile Communications (USA) Inc. said, "This is Sony Ericsson's first EDGE-enabled phone and is the first in an exciting product portfolio line-up planned for Canadian consumers."

The Z500a features a built-in VGA camera with 4x digital zoom that records still images and video clips with the click of a button. With Sony Ericsson's QuickShare(TM) capabilities, consumers quickly send and share pictures, sounds and video easily over Rogers Wireless' high-speed EDGE network.

The Z500a is a Class 10 EDGE device, which is the fastest EDGE solution available. The phone takes advantage of Rogers Wireless' EDGE network to provide instant access to games and information online. EDGE, or Enhanced Data Rates for Global Evolution, is a 3G technology that delivers broadband-like data speeds to mobile devices. Rogers Wireless' EDGE network is available across the country, in all major markets. As Canada's only GSM based carrier, this high-speed EDGE network is available only to customers of Rogers.

The Z500a's 65,536-colour internal display is ideal for viewing images or games in 3D. Even when the phone is closed, the Z500a's external 4,096-colour display serves as a viewfinder for capturing images and can display pictures to identify callers at a glance. This cover display also allows users to read text messages without having to open the phone.

The Z500a lets consumers express themselves, whether it's through instant messaging with friends or personalizing the phone with a variety of Style up(TM) covers, mobile themes and wallpapers. Subscribers can also store up to 50 MP3 ringtones or create their own with MusicDJ(TM). And, the Z500a synchronizes easily with a PC and has a number of organizer functions so consumers can keep up-to-date with calendar and contacts while they're on-the-go.

The Sony Ericsson Z500a wireless phone sells for $79.99 with a three-year service agreement from Rogers Wireless.


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