Virgin Mobile USA announced that it has surpassed the three million net customers mark nearly six months ahead of its third anniversary. Launched on July 24, 2002, the company has rapidly built its youth-relevant brand by offering a Pay As You Go wireless service with no long-term contracts or hidden fees, and a unique suite of mobile content.
"Achieving a three million customer milestone in less than three years since our launch drives home Virgin Mobile's position as a Pay As You Go pioneer," said Dan Schulman, CEO of Virgin Mobile USA. "Our continued growth confirms that we're making a powerful connection with the youth market."
Posting Powerful Results for Entertainment Services
Mobile phones are fast becoming lifestyle accessories used for more than talking, especially for teens and young adults. As these metrics demonstrate, Virgin Mobile customers are doing a lot more than just flapping their lips:
* In 2004, over 70% of Virgin Mobile customers sent or received text messages.
* In 2004, over 60% of Virgin Mobile users used non-voice data services such as MTV's Pimp My Ride, THangman, Comedy Central's Joke of the Day, SongID, and Rescue Ring.
* Over half of its customers downloaded ringtones last year and Virgin Mobile represents approximately 8% of the total US ringtone market - a number disproportionately larger than its total wireless market share.