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Flextronics and Microsoft Announce Windows Mobile-Based ODM Phone Platform
Posted: 15-Feb-2005 [Source: Microsft]

[Flextronics designs Peabody GSM/GPRS platform based on Windows Mobile software. The companies say "Peabody can be brought to market quickly, cost-effectively and at high volume."]

Cannes, France -- Flextronics and Microsoft announced Peabody, a GSM/GPRS mobile phone platform designed and integrated by Flextronics based on Microsoft Windows Mobile (TM) software. Available only to Original Equipment Manufacturers (OEMs), Peabody is a low-cost, feature-rich Original Design & Manufacture (ODM) platform developed by both companies. Peabody can be brought to market quickly, cost-effectively and at high volumes.

Flextronics is one of the largest mobile phone manufacturers worldwide and is the leading Electronics Manufacturing Services (EMS) provider. The company's extensive ODM mobile phone development experience makes Flextronics a strategic partner for the creation of a complete ODM mobile phone platform, such as Peabody.

As a Window Mobile-based device, The Peabody mobile phone platform offers OEMs access to more than 18,000 applications for product line customization. These applications enable OEMs to meet the needs of their varied customers, ranging from businesses looking for vertical integration applications and messaging solutions to consumers seeking the latest in music, video, pictures and gaming possibilities.

This collaboration is further evidence of growing traction for Microsoft's mobile offering, with Flextronics now delivering Peabody Windows Mobile-based devices globally. Flextronics also announced that it is developing a product family of devices based on next- generation Windows Mobile software for deployment on GSM/GPRS/EDGE networks.

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