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NEC to Launch New Mobile Phones in Russia
Posted: 28-Feb-2005 [Source: NEC]

[NEC expands presence in Russia by announcing two new handsets, the e242 and e101.]

Tokyo and Moscow -- NEC Corporation announced its new step to expand global mobile business, the entry into mobile solution business in Russia. NEC revealed new mobile phones "e242" and "e101" to Russia. NEC also reveals its new branding strategy and slogan "Get Personal", which is in line with NEC's global corporate statement "Empowered by Innovation (TM)", to further expand its mobile business in Russia.

Starting with these two new models with three color variation as one of the key products, NEC will pursue its new strategy to enter into the wider-range product market segment to appeal to various consumers in Russia. With the new and specific target market segmentation, NEC will further launch products answering to the requirements from every customer of each segment.

The new models introduced today are clamshell-shaped e242 & e101. The feature-packed e242 are equipped with 300,000 pixels digital camera with various camera functions, 1.9 inch color large TFT screen with 65,000 colors, JAVA and MMS. The e242 also feature 64 polyphonic ring tones and also support motion jpeg, movie CLI, MP3, IRDA and USB connectivity, among other things.

"We consider our entry to highly competitive handsets market in Russia to be a very serious step. And we understand well that our success to a great extent depends on our local partners. We carefully examined all the possibilities and have chosen Betalink and Irson Group companies to be NEC distributors of handsets, and Vympelkom Company to become our authorized service partner" said Oleg Logunov, Senior Manager of Mobile Terminals Department, Moscow Representative Office.

NEC's total mobile solutions in Russia will be ranging from 2.5G and 3G mobile terminals, 2.5G mobile application platforms, 3G infrastructure, wireless access systems, telecom software and other advanced mobile/wireless technologies.

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