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Sony Ericsson launches new handsets
Posted: 02-Mar-2005 [Source: Sony Ericsson]

[SE launches the K300, K750 and J300 handsets.]

K300: This entry level camera phone provides mobile video and picture messaging and is extremely easy to use. The camera is used horizontally, allowing shots to be stable and well framed, and 4x digital zoom gives great results at a distance. Thanks to QuickShare, it is possible to send video, picture and text messages in just a few clicks. The K300 doubles up as a video and photo album as its 12MB on-board memory will store a sizeable collection of 120 10-second video clips or 500 VGA images. The 65K colour screen makes for good quality viewing of stills and footage. For enterprise users, the K300 offers business applications like the built-in speakerphone, PC synchronisation and PIM. Entertainment features include the 3D-Java games engines and a host of 2D and 3D games for downloading direct to the phone.

K750: The Sony Ericsson K750 is a 2 Megapixel imaging phone. The K750 features Autofocus, 4x digital zoom, red eye reduction and an intuitive user interface. The camera operates horizontally for stable, well framed shots. If used with the Sony Ericsson PhoneFlash MXE-60 it is possible to take pictures in the dark from several meters away and it also helps reducing red eye. Images can be shared with a host of other devices thanks to Memory Stick Duo, Bluetooth and Infrared. Also a USB cable comes with the phone for fast transfer of pictures, video and music to and from a PC. Images can be sent wirelessly to a Bluetooth printer or they can be transferred via a Memory Stick to a compatible printer or to a high street photo kiosk. In combination with the Bluetooth Media Centre MMV-200, the K750 can be used to view pictures and videos on a TV screen and easily share them with friends and family.

The K750 offers 32MB internal memory, which can hold nearly 100 full size pictures and an external memory slot which accepts Memory Stick Duo up to 2GB, enough for more than 6,000 shots. A 64MB Memory Stick Duo is supplied with the phone. Entertainment functions inclue a 3D Java games engine, an integrated MP3 player and FM radio.

Users with a creative urge will love the K750 for its host of onboard tools for personalising the phone and mixing video, stills, sound and text. VideoDJ(tm) allows users to create their own animations; PhotoDJ(tm) is a simple photo editor for enhancing shots; PlayNow(tm) enables users to download fresh new music tones direct to their phone and personalised ringtones and sound effects can be created with MusicDJ.

J300: The J300 provides a 3D gaming engine and easy downloads of video clips, games and ringtones at an entry-level price. There are also stacks of ways to get creative by composing ringtones, creating wallpapers and restyling the phone from a colourful selection of Style-up(tm) covers. IT is available in pink, black or white. The ability to download wallpapers, screensavers and the latest personal ringtones means the J300 can be personalized according to mood, fashion or personal taste. Music files can be downloaded for ringtones, as can video clips of movie trailers and music videos.

Cooperating with leading mobile game developer Gameloft, Sony Ericsson is providing J300 owners with a free game download of Rayman(R) 3 via Sony Ericsson's PlayNow content download service. Sony Ericsson's PlayNow service offer users the ability to prelisten and download fresh new musictones direct to their phone in just three clicks. A range of branded games from a number of major game publishers will now be available on PlayNow for the launch of the J300. 2D and 3D games and other content for the J300 will also be available from operator's download services.

The J300 will be available starting in Q2 2005.

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