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New Sony Ericsson S710 Camera/Video Phone Exclusively From Cingular
Posted: 14-Mar-2005 [Source: Cingular]

[The SE S710 looks and feels like a camera on one side and the other has the look and feel of a wireless phone offering a mini organizer, gaming, MP3 and messaging functions, and for a limited time, Star Wars data content. ]

New Orleans -- Cingular Wireless and Sony Ericsson today announced the availability of the S710, a new feature-packed 1.3 megapixel camera phone exclusively available from Cingular Wireless nationwide.

The S710's unique "dual-front" design literally demonstrates its dual purpose. One front of the S710 serves as a digital camera with a photo light and mechanical lens cover allowing users to take print quality pictures and record video clips. The other front has the look, feel and functionality of a wireless phone, as well as a mini organizer, gaming, MP3 and messaging device.

The award-winning Sony Ericsson S710 has a new, unique 180-degree swivel- open design that easily converts from mobile phone to digital camera. Sony Ericsson also has introduced a camera interface similar to that included in popular and innovative Sony digital cameras, making it simple to use for capturing life's spontaneous moments.

In addition to photos and video, this unique dual-front, tri-band GSM/GPRS/EDGE device also provides fast access to messaging and content downloads such as Music Tone ringtones and interactive 3D gaming. Additionally, MP3 music files can be easily transferred from a PC to the S710. Disc2Phone software (available free at http:www.sonyericsson.com/support ) makes it easy to transfer songs from your CD collection and load them on the Sony Memory Stick(TM) Duo, which is included with the device along with Sony Ericsson dual-stereo headset.

The unique design of the S710 allows people to easily capture life's moments spontaneously in high-quality resolution with its 1.3 megapixel digital camera, and 262K-color screen. The S710 has been recognized as one of the best camera devices commercially available today for picture quality and ease of use.

The S710 camera features a built-in 8x digital zoom, plus a built-in camera light and night mode option to provide better picture quality in darker environments. Photos can also be easily uploaded to photo printing websites such as Sony's ImageStation(R), sent via Bluetooth(TM) to a compatible photo printer or PC, or transferred to PC using the Sony Memory Stick(TM) Multi-Slot USB Reader/Writer (included with S710).

Other key features of the S710 include:

- 3D gaming engine for more realistic play

- MP3 player for song download/upload and play

- Easily convert CDs to MP3s with Sony's Disc2Phone software

- Expandable memory - 32 Megabyte Sony Memory Stick Duo(TM) and adapter included, and can support up to 128 MB Sony Memory Stick Duo(TM) for storage up to 60 songs depending on amount of memory

- Compose your own tunes with Sony Ericsson's Music DJ

- Tri-band GSM/GPRS/EDGE device that provides fast access to messaging, content downloads and interactive online gaming, plus international use capability - Full range of connectivity options, enabling communication of still and moving images, text, and sound, as well as access to all relevant services and information online

The S710 is available at Cingular Wireless for $449.99 with a two-year service agreement.

Cingular Brings Star Wars Content to the S710

As part of its Star Wars sponsorship, Cingular also announced it will offer a limited edition S710 preloaded with free exclusive Star Wars wireless data content for a special retail price of $399.99, beginning April 5 through June 4. The Star Wars package will include:

- TIE fighter sound effect

- C-3PO voice ringtone

- Graphics of Darth Maul and the original Star Wars cast (Hans Solo, Princess Leia, Chewbacca and Luke Skywalker) - Star Wars: Episode III Revenge of the Sith game demo with full purchase option - Video clip

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