[The Samsung p777 EDGE handset offers high-speed MP3 capabilities, 100MB of internal memory for recording up to one hour of video, and a 262K color display.]

New Orleans -- Cingular Wireless and Samsung Telecommunications America (Samsung) today announced the exclusive availability of the Samsung p777, the first phone in Samsung's new line of high-speed, high- bandwidth, multimedia phones. This tri-band handset, with its cool slider design, MP3 technologies and up to one hour of video recording capabilities, is a perfect device for business and pleasure.

The p777 reinforces Samsung's position as a leading supplier of high- quality, high-performance handsets in North America, as well as making Samsung the first Korean manufacturer to launch an EDGE phone in the U.S. The p777 is a perfect option for wireless users who want to take full advantage of Cingular's EDGE network.

The p777 differentiates itself from other multimedia phones with its high- speed MP3 capabilities and robust 100MB of internal memory that allows for an amazing one hour of video recording. Additionally, the p777's dual processors allow consumers to take advantage of higher data speeds to create a rich, highly personalized communication and entertainment wireless experience.

Key features of the p777 include:

- Integrated MP3 audio player

- Downloadable Music Tone ringtones and games

- Integrated camcorder to record and send 30 second video clips, or record up to one hour of video

- Integrated high-performance 1.3 mega pixel camera with 4x digital zoom and brightness adjustment

- Video and picture multimedia messaging

- Text and Instant Messaging using AOL Instant Messenger(TM)

- EDGE high-speed network support

- Slider design with vibrant 262k color display

"Cingular is committed to offering handsets that speak to our customers varied wireless needs," said David Christopher, vice president of product management, Cingular Wireless. "From its eye-catching design to its impressive video and EDGE capabilities, the Samsung p777 is packed with features and functionality, making it an ideal choice for customers who want to consolidate devices."

In addition to the phone's 1.3 mega pixel camera, consumers can take and send photos at a range of resolutions. They can also enhance images with the p777's built-in 4x digital zoom, adjust image brightness for capturing that perfect picture and make use of the multi-shot function. With the p777's camcorder capabilities, consumers can capture and store up to an hour of video. Additionally, the p777 gives consumer the flexibility to send video clips -- up to 30 seconds in duration -- to email accounts or wireless phones with compatible service via Multimedia Message Service (MMS). Users also can enhance their video clips by attaching a text message or applying one of the eight available color tones for dramatic effect. The packaged data cable also allows for easy transfer of the video files and MP3 files to a computer.

Beyond the p777's advanced imaging capabilities, the phone's MP3 player and capability to play MP3 ring tones will strike a chord with consumers. Wireless experts are predicting that music capabilities will be the hottest feature on cell phones in 2005.(1) The p777 allows consumers to download and play their favorite tunes via the phone's Easy Studio File Manager application and data cable. The phone's EDGE capabilities also allow for speedy downloads of ringtones, screen savers and games, and the enlarged 262K-color screen makes surfing the wireless Web more visually appealing.

The p777 is exclusively available at Cingular Wireless retail stores, in select markets throughout the U.S., for as low as $299.99 with a two-year service contract.

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