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Sweden's TeliaSonera reduces mobile rates
Posted: 23-Mar-2005 [Source: TeliaSonera]

[TeliaSonera keeping monthly rates lower by offering three new subscriptions that don't include the purchase of a phone.]

Stockholm, Sweden -- Today, TeliaSonera Sweden is launching three new Telia subscriptions for mobile users who prefer to have a low monthly cost instead of the latest mobile phone. Free call minutes to the networks of all operators in Sweden, on a 24-hour basis, are included in all three subscriptions. TeliaSonera Sweden is also reducing the call rates for its most common Telia subscriptions by SEK 1.00 per minute.

The new Telia subscriptions have been especially developed for consumers. The free minutes can be used at any time on a round-the-clock basis. The rates for the new subscriptions vary from SEK 29 to SEK 199 per month. The subscriptions target customers who prefer a low monthly charge and low minute rates instead of a subscription offer with an inexpensive mobile telephone.

In the Swedish market, customers have usually had to pay for their inexpensive mobile phones by paying a higher monthly subscription fee.

"By selling the subscription without a phone, we can reduce our costs and give a direct payback to customers by offering them a lower monthly rate," says Indra Asander.

TeliaSonera Sweden is also reducing the minute rate for its most common mobile Telia subscriptions by SEK 1.00 to SEK 2.90 during peak hours. During off-peak hours between 7.00 p.m. and 7.00 a.m. and at weekends the rate is still SEK 0.30 a minute for calls made to all fixed networks in Sweden and to TeliaSonera's Swedish mobile network, and SEK 2.00/minute for calls made to the networks of other mobile operators in Sweden. There is an opening charge of SEK 0.59 for all calls.

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