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Groove Mobile intros "Discover HITS"
Posted: 14-Apr-2005 [Source: Groove Mobile]

[New "push" mobile music service, "Disover HITS," delivers personalized music choices and is targeted at the 14-24 year old youth market.]

Andover, MA -- Building on its existing, pioneering "push" mobile music solutions, Groove Mobile, the leading mobile music provider, is introducing "Discover HITS." The first-ever service dynamically delivers personalized music choices based on mobile music preferences, tastes, and purchase patterns. "Discover HITS" targets the 14 to 24 year-old youth market customer, a segment that demands the instant gratification the service will deliver.

"Discover HITS" represents the latest in Groove Mobile's advanced "push" mobile music services. Earlier this year, Groove Mobile launched the "Tell-A-Friend" service, which makes recommending and forwarding previews of tracks to friends as easy as sending a text message. Groove Mobile is rolling out the "Discover HITS" service in Europe during summer 2005 and will launch the service domestically by year's end.

Groove Mobile's other music services allow consumers to browse and preview tracks prior to streaming or downloading to mobile handsets. Through Groove Mobile, customers have access to extensive EMI, Sony BMG, Universal Music Group, V2 and Warner Music content.

"Current mobile music services assume that consumers already know what music they want to buy when they turn on their phone. Now, "Discover HITS" provides our customers with a powerful new service to learn about new artists and music, based on real mobile music purchase patterns," said Adam Sexton, Vice President of Marketing and Product Management at Groove Mobile. "By referencing our extensive database of customer preview and purchase history, "Discover HITS" makes the mobile phone the fastest and most direct way for consumers to get access to new music."

The "Discover HITS" service was developed specifically for Groove Mobile's 14 to 24 year-old audience, who demand instant access to the most current music releases available. This new "push" service also enables Groove Mobile to merchandise full tracks of mobile music recommendations directly to the handsets so customers have the latest trend-setting artists and music options.

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