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Rogers first in Canada with live television on your wireless phone
Posted: 14-Apr-2005 [Source: Rogers Wireless]

[MobiTV arrives on Rogers Wireless network in Canada providing real-time access to live tv programming including exclusive Toronto Blue Jays content.]

Toronto and Berkeley, CA -- Rogers Wireless and MobiTV today announced the arrival of Rogers Mobile Television in Canada, providing Rogers Wireless customers with real-time access to live television programming including exclusive Toronto Blue Jays content, news, sports and entertainment programming via Rogers Wireless' navigate mobile Internet service. The service is expected to be commercially available in the second quarter.

Rogers Mobile Television service is powered by MobiTV, the world's first network and platform providing live television on wireless phones. Rogers Wireless customers who subscribe to the service will be able to watch exclusive Toronto Blue Jays real-time highlight clips and the companies will offer live programming on at least eight channels, including that from Canadian content providers, at the time of launch. Discussions are ongoing with stations to be available on Rogers Mobile Television, including: MSNBC, CP24, NBC On-Line, Discovery, TLC, The Weather Channel, Meteo Media, NBC Mobile, Major League Baseball Highlights - featuring exclusive Blue Jays content, Comedy Time, and ToonWorld. Rogers will announce additional channels and channel line up details in the coming weeks.

At the time of launch, Rogers Mobile Television will be available to Rogers Wireless customers on several popular wireless phones models from Nokia, Motorola and Sony Ericsson.

Rogers Mobile Television can be purchased directly from a Rogers Wireless phone using Rogers Wireless' navigate mobile Internet service. After downloading the service the first time, Rogers Mobile Television will be accessible from the wireless phone's menu.

Rogers Mobile Television will be available for a promotional period for $9.00/month plus additional data transport costs of between approximately $10.00-$15.00 depending on the wireless data package that the customer chooses. This cost includes both a subscription fee and access to channels.

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