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Taking Video Games To The Next Level
Posted: 01-May-2005 [Source: BusinessWeek Online]

[Now that JAMDAT paid $137 million for Blue Lava Wireless, owner of worldwide wireless rights to Tetris, mobile gaming seems to be ramping up a few notches.]

By Olga Kharif, Portland, OR -- "Haida Berg doesn't usually talk about her passion for Tetris, the electronic game in which interlocking blocks are stacked one upon the other. "It has a stigma attached to it," says Berg, "like it's something a 14-year-old boy would do." Yet Berg, like lots of folks with time on their hands at airports or on their daily commute, can't seem to help herself. While she and her husband drive across Nevada's wide-open spaces, making the rounds for their satellite installation business, Berg loses herself in Tetris. For just a $5 one-time download fee to her cell phone, "it really makes the time go by fast," says Berg."

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