The Shawshank Redemption, the hit movie starring Tim Robbins and Morgan Freeman has a strap-line: "Fear can hold you prisoner. Hope can set you free."
That is exactly what Nokia, Granada Ventures and ROK Player are doing with the launch of the world's first full-length movie pre-loaded on memory cards which means you can finally watch an entire movie on your mobile phone. Anyone with a memory card compatible handset is free to watch the full 142 minute movie whenever and wherever they are - even outside of mobile coverage areas.
The full-length, full-screen movie, licensed by ROK from media giant Granada Ventures, will be on sale from today priced at around 16.99 BPS from selected Nokia stores with online sales via www.rokplayer.com. The companies are now looking to secure further releases from Granada Ventures' extensive home entertainment catalogue.
"The Shawshank Redemption is one of the most highly regarded films of all time and is the first in a series of movies we will be releasing with Nokia. We want to give fans the opportunity to watch their favourite movies - wherever they are. With ROK Player, the mobile phone is now an affordable, portable and convenient media player." Said Jonathan Kendrick, Chairman, ROK Entertainment.
Paul Holland, director of publishing at Granada Ventures, added: "There's a wealth of content in Granada Ventures' home entertainment catalogue, and this is just the first step in what we believe will be a fast developing partnership enabling mobile users to make the most of a whole range of fantastic movie and TV titles - from Arsenal games to Carry On films. Soon people will be able to access their favourite shows, sports and films on demand and on the move wherever they may be."
Leading content owners such as film distributors, TV companies, production houses and record labels have previously had no way of packaging content appropriately for the mobile. ROK Player, with its full-screen playback of films, television shows and music videos means that the multimedia mobile handset has become a mobile entertainment centre. ROK Entertainment Group, the creators of ROK Player, is predicting that this mobile content platform market will be worth 100m BPS a year within three years, in the UK alone. ROK Player technology allows mobile users to enjoy full screen entertainment including feature films on their handsets, even without network coverage. The ROK Player is carried on patent-pending Digital Video Chip (DVC) technology that slots into the phone's multi-media card holder. It works with a wide range of multi-media card compatible phones. The Digital Video Chip slots into the reader, and the handset is then ready to show full-screen, feature length video content.