|Hop-on Launches MVNO|
Posted: 07-May-2005 [Source: Hop-on]
[Hop-on's MVNO to use their low-cost handsets with airtime purchased from a major US wireless provider.]
Irvine, CA -- Hop-on today launched its Mobile Virtual Network Operator (MVNO) program in the United States. MVNO's, also known as resellers, typically sell handsets as well as airtime to consumers using established wireless operators' mobile networks. Hop-on's MVNO will utilize Hop-on's low cost handsets with airtime purchased from a major US wireless provider. Targeted market niches include credit challenged customers, the youth segment, immigrants and travelers. Hop-on plans for its program to eventually be available at major national retailers and cellular dealers across the United States.
Dan Gannon, Chief Executive Officer of Hop-on commented, "The prepaid- mobile market is taking on increasing importance as an industry growth vehicle in the U.S. Industry analysts expect that prepaid customers will account for a growing share of the industry as overall penetration recently surpassed 60% with less than 10% being attributable to prepaid. With Hop-on's focus on low cost handsets, we believe that Hop-on is uniquely positioned to offer consumers a compelling price value proposition with its MVNO program. The benefit to Hop-on is not only in selling handsets but also in receiving a recurring revenue stream from the replenishment of airtime used by consumers."
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