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Demand growing for integrated telecom services
Posted: 09-May-2005 [Source: In-Stat]

[Majority of consumers surveyed are interested in cell-phone/landline integration.]

Scottsdale, AZ -- While integrated telecom services continue to be futuristic in concept, perceived consumer demand for these services is growing, reports In-Stat. Over half of the respondents to an In-Stat consumer survey indicated a desire to purchase integrated services. Integrated services will allow providers to actually tie what have been disparate networks together (primarily landline, wireless, and voice) and offer a new class of services. Cell-phone/landline integration continued to have the highest positive response, with 62% of respondents indicating an interest in purchasing this service, as compared to 51% respondent interest in a 2004 survey, the high tech research firm says.

"The 'meaningful' way of tying the pieces of telecom services together has quickly evolved from simply single-bill bundling to talk of integrating the various network's customers' use into unified, experience-based service offerings," says Amy Cravens, In-Stat analyst. "Today, the battlefield is focused primarily on fixed-line/wireless integration, at least in the residential market."

A recent report by In-Stat found the following:

* The 18 to 34-age bracket, as well as those with household incomes of $100,000 or more, are most willing to pay for integrated services.

* Interest in a virtual, network-based personal phonebook that would be downloadable to any phone, PDA, or PC, more than doubled from last year's survey, with an increase of 34 percentage points.

* Survey results indicate that current communication purchases and needs are an indicator for future purchase of integrated services.

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