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Free Digital Music Videos on Cell Phones
Posted: 17-May-2005 [Source: SmartVideo]

[SmartVideo and Digital Music Video team up to bring an advertising-supported video channel offering free digital music videos to smartphones running a current media player.]

New York -- The current hits by the biggest stars in pop music will be available 24/7 for the first time on cellular smartphones and other smart devices, in full-motion, high-quality digital sound and at full-frame. And unlike any other mobile TV channel, it is being offered free to anyone with a "smart" device equipped with a current technology media player.

SmartVideo Technologies, Inc., which earlier this year launched the industry's only mobile video service that offers TV-quality fully synched audio and video to wireless phone subscribers of all major global carriers, has today announced a partnership with the Digital Music Video (DMV) Network to launch an advertising-supported video channel that features the top artists from virtually all the major labels. By signing this deal, SmartVideo is diversifying its revenue stream by sharing in the proceeds generated by these ads.

The announcement is being made in conjunction with SmartVideo's President and CEO Richard E. Bennett's presentation at the Interactive Advertising Bureau's Leadership Forum: Broadband and Beyond, held in New York City yesterday.

Instead of mere ring tones and wallpaper, or jerky, tiny images that rival mobile services offer, SmartVideo and Digital Music Video Network's channel offers the closest the mobile entertainment market has come to emulating actual TV.

SmartVideo developed the best-in-class information compression technology that delivers full-motion, fully synched video and audio even to current 2.5G devices. DMV Network, which is owned by the largest company supplying hit music videos to retail and public outlets, could not deliver its huge library of music videos to phones until it hooked up with SmartVideo's advanced video and audio solution.

When the service launches in early June, it will be available to the 11 million-plus people with devices equipped with a WindowsMobile Media player. Soon after, the free service will also be available across the U.S. to anyone with a mobile device running the Symbian or Palm operating systems and bundled with the current generation of media players. Because SmartVideo streams the music videos, rather than downloading them to the phone, delivery is faster and the copyright security of the songs is further protected.

The DMV Network is entirely supported by advertisements - both ad overlays during the videos and 15-second interstitial spots between them - and is available to consumers at no charge. Users will simply access the service through their phone or PDA's public Internet browser, with no need to subscribe or to install any new software.

And then the hottest music videos from the biggest artists will be accessible anywhere in the U.S. SmartVideo streams at a minimum of 15 frames per second (FPS) on current 2.5G wireless networks, and at 24+ FPS on new 3G networks. Currently, there are approximately 70 million smartphone or PDA device models in the United States that support SmartVideo's mobile video service.

Content on the free channels, beginning with one featuring Top 40 hits, will be programmed entirely by the DMV Network, which has more than 40,000 music videos, making it the second largest music video library in the world. SmartVideo and the DMV Network plan to launch additional channels - dedicated to urban, dance, country, and other music genres - in the near future.

"Fans of music videos are members of the young, savvy demographic that are also early adopters of mobile media," said Richard E. Bennett, Jr. "We are excited to be able to satisfy the demand for musical content on wireless phones while also blazing the trail for a fully ad-supported channel, the closest thing in the mobile media arena to a traditional broadcast network. We believe that this channel will educate smartphone users on the entertainment value of mobile video and help us attract new subscribers to our other mobile video offerings. We are excited about the prospect of diversifying our existing revenue stream with the addition of advertising revenue to our current subscription only base."

The deal with the DMV Network is the latest content agreement announced by SmartVideo, which offers mobile video subscriptions starting at $12.95 per month. SmartVideo also offers live, streaming, and video-on-demand programming from Fox Sports Network, ABC News, ABC NewsNow, NBC Universal (CNBC, MSNBC and NBC Mobile), The Weather Channel, IFILM, DIC Kid's Network, Professional Championship Wrestling and dozens more.

"The Digital Music Video Network is in very good company, along with the other content available on SmartVideo," said Jim Robinson, president of the DMV Network. "The high quality, full motion video blows everyone away when they see it on a phone the first time. Along with its iron-tight security controls, SmartVideo is the ideal partner with which to launch our network on the third screen."

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