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Instant Video Everywhere - IVE
Posted: 02-Jun-2005 [Source: Glowpoint]

[Sony and GlowPoint announce IVE service, an open standards solution for IP video conferencing.]

Park Ridge & Hillside, NJ -- Sony Electronics and GlowPoint, Inc. today announced the availability of Sony's IVE or "Instant Video Everywhere" service powered by GlowPoint, the first comprehensive IP-based video communications solution that can be used anyplace where there is broadband access.

Sony's IVE service, powered by GlowPoint, enables users to conduct "face-to-face" video conversations with colleagues, friends and family as easily as using a telephone. The IVE (pronounced "ivy") service portfolio has been developed to extend across multiple Sony product lines, moving beyond the conference room and typical videoconferencing equipment to desktop or laptop computers and other video enabled devices.

Sony's IVE Business service, available now, is the first offering in the IVE portfolio. It is designed to meet the needs of office-based business professionals.

Sony's new IVE Mobile service, scheduled to debut at Infocomm beginning June 8, is focused on video communications capabilities for telecommuters, home office workers and business travelers in the U.S. and around the world. IVE Mobile will offer exclusive, feature-rich capabilities including one-click access to a live IVE Video Operator. Advanced registration is immediately available at

Additional IVE offerings include Sony's IVE Home service, targeted to deliver a broad range of consumer based video communication solutions.

While fully integrated for use with Sony's state-of-the-art IPELA(tm) visual communications product line, the IVE service is an open standards solution that is operable for all companies using IP-enabled videoconferencing equipment, regardless of product manufacturer.

Sony's IVE service incorporates GlowPoint's "All You Can See" Unlimited Video Calling plans and patent-pending interactive video communications features, including access to live Sony "000" Video Operators and "Lisa," the IVE Video Call Assistant, as well as innovative applications such as Video Call Mailboxes and Direct-Dial Video Numbers. Customers of Sony's IVE service will also have access to exclusive Sony content.

For example, users can dial "S-O-N-Y" (7669) to reach the IVE Video Portal for instant access to video previews of feature films, special promotions for new Sony products, IVE service updates, video customer service and more. These features are integrated into the IVE service to create a consistent customer experience from wherever video communications are occurring.

IVE Mobile: Taking IP Video on the Road

Sony's IVE Mobile service is a software-based personal video solution for virtually "anywhere, anytime" communications over a broadband connection.

The service makes placing a video call from out of the office as easy and spontaneous as placing a cellular phone call. The architecture, designed and powered by GlowPoint, is based on Session Initiation Protocol (SIP), and creates an easy-to-use customer experience with embedded firewall traversal and a self-configuring installation process. The SIP-based device enables the solution to leverage other SIP-based products providing future integration opportunities with instant messaging and presence capabilities.

The personal video solution leverages the industry's first fully deployed production SIP to H.323 gateway that was recently installed in the GlowPoint core IP network. This technology enables any user of Sony's IVE Mobile SIP client to see or talk to virtually any other visual communications client using either traditional conference room H.323 or legacy ISDN (H.320) video systems, a landline, cellular or even a 3G phone.

Sony's IVE Mobile service will also be available as a bundled offering for IVE Business customers using Sony PCS-TL50 desktop videoconferencing systems. The combined solution will provide customers the ability to un-dock their laptop computer and, using innovative "Follow Me" video technology, be contacted at the same 10-digit direct dial video number they use at their desk while traveling away from the office.

The services are already in use at select customer sites across the U.S. and at Sony offices nationwide. The services are also available for demonstration at Sony interactive product showrooms in major U.S. cities.

Sony's IVE Business and IVE Mobile services will be demonstrated in Las Vegas from June 8 to June 10 during the InfoComm industry conference in a special IVE Cafe at booth 3084 at the Las Vegas Convention Center.


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