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DVD's for mobile phones
Posted: 21-Jul-2005 [Source: ROK]

[ROK makes initial launch of 12 content-loaded memory cards in Nokia retail stores across the UK for play on the latest Nokia handsets.]

London -- ROK Entertainment Group today announced the retail distribution of content-loaded memory cards for mobile phone play in Nokia stores across the UK.

With an initial launch portfolio of 12 titles, to include the worlds first full-length movie for mobile phones, The Shawshank Redemption and the first ever music video compilation licensed by ROK from The Ministry of Sound, as well as such family favourites as Wallace & Gromit, Nokia's 14 stores across the UK will begin retail of what many describe as 'DVD's for the mobile phone' later this month.

The patent-pending technology behind ROK Player allows for the placement of a complete 2 hour film onto a 64mb multimedia memory card (MMC) or up to 4 hours of content on a 128mb MMC. The memory cards auto-load and play full-screen on the latest Nokia handsets, including the 3230, 6630 the 6680and the 7710.

ROK plans to increase the number of cards on sale to a portfolio of over 50 titles by Christmas and forecasts the market for content-loaded memory cards will be worth more than 100 million GPB within the next 3 years in the UK alone.

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